{"id":49385,"date":"2026-03-26T14:36:52","date_gmt":"2026-03-26T13:36:52","guid":{"rendered":"https:\/\/www.investglass.com\/?p=49385"},"modified":"2026-04-15T11:35:15","modified_gmt":"2026-04-15T09:35:15","slug":"%d8%a3%d9%81%d8%b6%d9%84-%d8%a8%d8%af%d8%a7%d8%a6%d9%84-%d8%a3%d9%86%d8%b8%d9%85%d8%a9-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-c","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ar\/top-crm-alternatives-to-us-giants-for-finance-what-are-the-best-options-for-european-financial-institutions\/","title":{"rendered":"\u0623\u0641\u0636\u0644 \u0628\u062f\u0627\u0626\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629: \u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629\u061f"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u0639\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0625\u0644\u0649 \u0628\u062f\u0627\u0626\u0644 \u0644\u0645\u0632\u0648\u062f\u064a \u062e\u062f\u0645\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646 \u0627\u0644\u0643\u0628\u0627\u0631.<\/span><\/li>\n\n\n\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0633\u064a\u0627\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a (\u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c MiFID II\u060c FINMA).<\/span><\/li>\n\n\n\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u062a\u0639\u0645\u0642\u0629 \u0644\u0623\u0641\u0636\u0644 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u063a\u064a\u0631 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u064a\u0632\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629.<\/span><\/li>\n\n\n\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0643\u064a\u0641 \u062a\u0642\u062f\u0645 \u0645\u0646\u0635\u0627\u062a \u0645\u0642\u0631\u0647\u0627 \u0633\u0648\u064a\u0633\u0631\u0627 \u0645\u062b\u0644 InvestGlass \u0628\u062f\u064a\u0644\u0627\u064b \u0645\u0642\u0646\u0639\u064b\u0627 \u0648\u0622\u0645\u0646\u064b\u0627 \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u064b\u0627.<\/span><\/li>\n\n\n\n<li><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0623\u0645\u0631\u064a\u0643\u064a \u0642\u062f\u064a\u0645 \u0625\u0644\u0649 \u062d\u0644 \u0623\u0648\u0631\u0648\u0628\u064a \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-answer\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u062c\u0627\u0628\u0629 \u0633\u0631\u064a\u0639\u0629<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u062c\u064a\u062f\u0629 \u0644\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0647\u064a \u0639\u0627\u062f\u0629\u064b \u0645\u0646\u0635\u0627\u062a \u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0645\u0639 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648 MiFID II \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0648\u062a\u0642\u062f\u0645 \u0645\u064a\u0632\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629. \u062d\u0644\u0648\u0644 \u0645\u062b\u0644 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/\" target=\"_self\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633<\/a>, \u060c \u0645\u0639 \u0627\u0633\u062a\u0636\u0627\u0641\u062a\u0647\u0627 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0648\u062a\u0631\u0643\u064a\u0632\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u062a\u0648\u0641\u0631 \u0648\u0638\u0627\u0626\u0641 \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u062e\u064a\u0627\u0631\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u062a\u062c\u0646\u0628 \u062a\u0639\u0642\u064a\u062f\u0627\u062a \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-growing-exodus-why-financial-firms-are-looking-beyond-us-cloud-crms\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u0647\u062c\u0631\u0629 \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a\u0629: \u0644\u0645\u0627\u0630\u0627 \u062a\u062a\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0645\u0627 \u0648\u0631\u0627\u0621 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u0627\u062c\u062a\u0627\u062d\u062a \u0645\u0648\u062c\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u062c\u0639\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0623\u062f\u0627\u0629 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u0627 \u0644\u0644\u0628\u0646\u0648\u0643 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0645\u064a\u0646. \u0644\u0633\u0646\u0648\u0627\u062a\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 -<a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-10-%d8%ad%d9%84%d9%88%d9%84-%d8%a8%d8%b1%d9%85%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7\/\" target=\"_self\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u062d\u0627\u0628\u064a<\/a> \u0644\u0642\u062f \u0647\u064a\u0645\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0632\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u0642\u062f\u0645\u0629 \u0645\u0646\u0635\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u062a\u062d\u0648\u0644\u0627\u064b \u0647\u0627\u0645\u0627\u064b \u062c\u0627\u0631\u064d. \u062a\u0628\u062d\u062b \u0623\u0639\u062f\u0627\u062f \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0628\u0646\u0634\u0627\u0637 \u0639\u0646 \u0628\u062f\u0627\u0626\u0644\u060c \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0628\u0634\u0623\u0646 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062d\u0644\u0648\u0644 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u0635\u0627\u064b \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u062d\u064a\u062b \u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0637\u0644\u0628\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0627\u0644\u0646\u0632\u0648\u062d \u0644\u064a\u0633 \u0631\u0641\u0636\u064b\u0627 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0628\u062d\u062f \u0630\u0627\u062a\u0647\u060c \u0628\u0644 \u0647\u0648 \u062e\u0637\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u062d\u0648 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a. \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u0630\u064a \u062a\u062a\u0628\u0639\u0647 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0639\u0644\u0649 \u0646\u062d\u0648 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0623\u0646\u0647 \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628 \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0633\u0631\u064a\u0629 \u0648\u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0635\u0627\u0631\u0645\u0629. \u0648\u0645\u0639 \u062a\u0639\u0645\u0642\u0646\u0627\u060c \u064a\u062a\u0636\u062d \u0623\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u062c\u0630\u0627\u0628\u0629 \u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0645 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0635\u0628\u062d \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u062a\u062d\u062a \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-data-sovereignty-dilemma-keeping-your-data-close\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0639\u0636\u0644\u0629 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0642\u0631\u064a\u0628\u0629<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0639 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u061f<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062a\u0643\u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0646\u0637\u0627\u0642 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u060c \u0648\u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0642\u0627\u0646\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u062e\u0627\u0631\u062c (CLOUD) Act. \u064a\u0645\u0646\u062d \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u0631\u064a\u0639 \u0633\u0644\u0637\u0629 \u0644\u0625\u0646\u0641\u0627\u0630 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0644\u0625\u062c\u0628\u0627\u0631 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630 \u0645\u0646 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0645\u0642\u0631\u0627\u064b \u0644\u0647\u0627 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0645\u0643\u0627\u0646 \u062a\u062e\u0632\u064a\u0646 \u062a\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0627\u064b. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0627\u0644\u064a\u0629 \u0623\u0648\u0631\u0648\u0628\u064a\u0629\u060c \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646\u0647 \u062d\u062a\u0649 \u0644\u0648 \u062a\u0645 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0639\u0644\u0649 \u062e\u0627\u062f\u0645 \u0641\u064a \u0641\u0631\u0627\u0646\u0643\u0641\u0648\u0631\u062a \u0623\u0648 \u062f\u0628\u0644\u0646\u060c \u0641\u0625\u0646\u0647 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0628\u0625\u0645\u0643\u0627\u0646 \u0627\u0644\u0633\u0644\u0637\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0632\u0648\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0634\u0631\u0643\u0629 \u0623\u0645\u0631\u064a\u0643\u064a\u0629. \u064a\u062e\u0644\u0642 \u0647\u0630\u0627 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u062a\u0639\u0627\u0631\u0636\u0627\u064b \u0645\u0628\u0627\u0634\u0631\u0627\u064b \u0645\u0639 \u0645\u0628\u0627\u062f\u0626 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0633\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0623\u0647\u0645\u064a\u0629 \u0642\u0635\u0648\u0649 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0647\u0630\u0627 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0631 \u0646\u0638\u0631\u064a. \u0627\u0644\u0622\u062b\u0627\u0631 \u0639\u0645\u064a\u0642\u0629\u060c \u062a\u0645\u0633 \u0633\u0631\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062f \u062d\u062c\u0631 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href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ae%d8%a7%d8%b7%d8%b1-%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d8%b3%d9%88%d9%8a%d8%b3%d8%b1%d9%8a%d8%a9\/\" target=\"_self\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"><u>\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/u><\/span><\/a><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062d\u0644 InvestGlass:<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0645\u0646\u0635\u0629 \u0645\u062b\u0644 <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u064a\u0642\u062f\u0645 \u0645\u064a\u0632\u0629 \u0645\u0645\u064a\u0632\u0629. \u0628\u0635\u0641\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 \u0645\u0642\u0631\u0647\u0627 \u0633\u0648\u064a\u0633\u0631\u0627 \u0648\u0644\u062f\u064a\u0647\u0627 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0648\u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627\u060c \u0641\u0647\u064a \u063a\u064a\u0631 \u062e\u0627\u0636\u0639\u0629 \u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u062c\u062f\u0627\u0631 \u062d\u0645\u0627\u064a\u0629 \u0642\u0627\u0646\u0648\u0646\u064a\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u0645\u064a\u0629 \u0628\u0645\u0648\u062c\u0628 \u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0635\u0627\u0631\u0645\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629. \u0628\u0627\u062e\u062a\u064a\u0627\u0631 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7%d8%b0%d8%a7-%d8%aa%d8%b9%d9%86%d9%8a-%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%af%d8%a9\/\" target=\"_self\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u0633\u064a\u0627\u062f\u0629<\/span><\/a><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0646\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0623\u0648 \u0645\u062d\u0644\u064a\u064b\u0627 \u0644\u0640 InvestGlass\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0624\u0643\u062f \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0628\u062b\u0642\u0629 \u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0622\u0645\u0646\u0629 \u0648\u0644\u0646 \u062a\u062e\u0636\u0639 \u0644\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629\u060c \u0648\u0647\u0648 \u0646\u0642\u0637\u0629 \u0628\u064a\u0639 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0630\u064a \u064a\u062f\u0631\u0643 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-navigating-the-regulatory-maze-gdpr-mifid-ii-and-beyond\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u0647\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629: \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0635\u0644\u0627\u062d\u064a\u0629 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629\u060c \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u064a\u0641 \u0644\u0627 \u062a\u0644\u0628\u064a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629\u061f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u0648\u0636\u0639 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0627\u0644\u0639\u0627\u0645 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0645\u0639\u064a\u0627\u0631\u064b\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062a\u062c\u0630\u0631 \u0645\u0628\u0627\u062f\u0626\u0647 \u0628\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0645\u0642\u062f\u0645\u064a \u062e\u062f\u0645\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u064a\u062f\u0639\u0648\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0627\u0644\u0639\u0627\u0645 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0641\u0625\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627. \u064a\u062e\u0644\u0642 \u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631 \u0622\u0646\u0641\u064b\u0627 \u062a\u0648\u062a\u0631\u064b\u0627 \u062c\u0648\u0647\u0631\u064a\u064b\u0627 \u0645\u0639 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0627\u0644\u0639\u0627\u0645 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0627\u0631\u0645\u0629 \u0628\u0634\u0623\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0646\u0642\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0631\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0645\u062a\u062b\u0627\u0644 \u0643\u0628\u064a\u0631\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u063a\u0631\u0627\u0645\u0627\u062a \u0627\u0644\u0628\u0627\u0647\u0638\u0629 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR)\u060c \u062a\u062e\u0636\u0639 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0645\u062b\u0644 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0641\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 II (MiFID II) \u0648\u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0647\u064a\u0626\u0627\u062a \u0645\u062b\u0644 BaFin \u0641\u064a \u0623\u0644\u0645\u0627\u0646\u064a\u0627 \u0623\u0648 FINMA \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627. \u062a\u0641\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0641\u062d\u0648\u0635\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u062a\u062f\u0642\u064a\u0642 \u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0639\u062f \u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u062d\u064a\u062b \u064a\u0636\u0645\u0646 \u062a\u0633\u062c\u064a\u0644 \u0643\u0644 \u0627\u062a\u0635\u0627\u0644 \u0648\u0642\u0631\u0627\u0631 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0645\u0631\u0627\u062c\u0639\u062a\u0647 \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642. \u062a\u0633\u0627\u0639\u062f \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u062d\u0635 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 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\u0645\u062a\u062e\u0635\u0635 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%84%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%a7%d9%84%d9%8a%d8%a9-2\/\" target=\"_self\">\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/a> \u062a\u0645 \u0628\u0646\u0627\u0621 InvestGlass \u0645\u0646 \u0627\u0644\u0623\u0644\u0641 \u0625\u0644\u0649 \u0627\u0644\u064a\u0627\u0621 \u0645\u0639 \u0623\u062e\u0630 \u0647\u0630\u0647 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0645\u064f\u0639\u062f\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0640 MiFID II \u0648 FINMA\u060c \u0645\u0645\u0627 \u064a\u0624\u062a\u0645\u062a \u062a\u0648\u062b\u064a\u0642 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629\u060c \u0648\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0646\u0638\u0627\u0645 \u0625\u0646\u0634\u0627\u0621 \u0633\u062c\u0644 \u062a\u0644\u0642\u0627\u0626\u064a \u0644\u0643\u0644 \u0627\u062c\u062a\u0645\u0627\u0639 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0645\u0646\u0627\u0642\u0634\u062a\u0647\u0627 \u0648\u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0645\u0633\u0627\u0631 \u062a\u062f\u0642\u064a\u0642 \u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u063a\u064a\u064a\u0631. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0628\u0633\u0637 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u062d\u0631\u0631 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0623\u064a\u0636\u064b\u0627 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-one-size-fits-all-problem-when-generic-isn-t-good-enough\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0634\u0643\u0644\u0629 \u201c\u0645\u0642\u0627\u0633 \u0648\u0627\u062d\u062f \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639\u201d: \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0639\u0627\u0645\u0629 \u0643\u0627\u0641\u064a\u0629<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0644\u0645\u0627\u0630\u0627 \u062a\u0641\u0634\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 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\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0643\u0644. \u0642\u062f \u064a\u062c\u062f \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u0648\u0646 \u0623\u0646\u0641\u0633\u0647\u0645 \u064a\u0642\u0636\u0648\u0646 \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644 \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u0643\u064a\u064a\u0641 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0641\u0639\u0644\u064a\u064b\u0627 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0642\u062f \u064a\u0641\u062a\u0642\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0625\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0640 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%a7%d9%81%d8%b8\/\" target=\"_self\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/a>, \u060c \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0623\u0648 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u064a\u0646\u060c \u0648\u0627\u0644\u0635\u0646\u0627\u062f\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0626\u0645\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629. 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\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0639\u0627\u0626\u0642\u064b\u0627 \u0623\u0645\u0627\u0645 \u062a\u0642\u062f\u064a\u0645 \u0646\u0648\u0639 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062d\u0644 InvestGlass:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062a\u062e\u0635\u0635 <strong>\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633<\/strong> \u064a\u062a\u062c\u0644\u0649 \u062d\u0642\u064b\u0627. \u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062d\u062f\u062f \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646. \u064a\u062a\u0636\u0645\u0646 \u0645\u064a\u0632\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0633\u0631 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0645\u062e\u0635\u0635\u0629. \u062a\u062a\u064a\u062d \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0646\u0638\u0627\u0645 \u0625\u0646\u0634\u0627\u0621 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0634\u062e\u0635\u064a\u0629 \u062d\u0642\u064b\u0627. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627\u060c \u062a\u062a\u064a\u062d \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 InvestGlass \u062a\u0642\u062f\u064a\u0645 \u0645\u0634\u0648\u0631\u0629 \u0645\u0627\u0644\u064a\u0629 \u0634\u062e\u0635\u064a\u0629 \u062a\u0644\u0628\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u062d\u0644 \u064a\u062a\u062d\u062f\u062b \u0628\u0644\u063a\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u062a\u0645\u0643\u0651\u0646 InvestGlass \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0643\u0628\u0631\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-defining-advanced-features-in-a-financial-services-context\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062a\u0639\u0631\u064a\u0641 \u201c\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u201d \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f\u0645\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u201c\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u201d \u0641\u064a \u0633\u064a\u0627\u0642 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%b5%d8%b1%d9%81%d9%8a%d8%a9-%d9%81%d9%8a\/\" target=\"_self\">\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/a>, \u0646\u062d\u0646 \u0644\u0627 \u0646\u0634\u064a\u0631 \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u0644\u0649 \u0623\u062d\u062f\u062b \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0629. \u0647\u0630\u0647 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href=\"https:\/\/www.investglass.com\/ar\/6-%d8%a3%d9%81%d8%b6%d9%84-6-%d8%a8%d8%b1%d8%a7%d9%85%d8%ac-%d9%85%d8%ac%d8%a7%d9%86%d9%8a%d8%a9-%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%a7%d9%81%d8%b8-%d8%a7%d9%84%d8%a7\/\" target=\"_self\">\u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629<\/a>, \u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0627\u0644\u064a. \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0625\u0646\u0634\u0627\u0621 \u0631\u0624\u064a\u0629 \u0645\u0648\u062d\u062f\u0629 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\u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062d\u0644 InvestGlass:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 InvestGlass \u0646\u0645\u0648\u0630\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0631\u0646 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u062f\u0631\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u062a\u0643\u064a\u064a\u0641\u0647 \u0644\u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0623\u064a \u0645\u0624\u0633\u0633\u0629 \u0645\u0627\u0644\u064a\u0629. \u064a\u0633\u0645\u062d \u0628\u0625\u0646\u0634\u0627\u0621 \u062d\u0642\u0648\u0644 \u0648\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u062e\u0635\u0635\u0629\u060c \u0645\u0645\u0627 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\u0627\u0644\u0645\u062e\u0635\u0635\u0629. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 InvestGlass \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0632\u0627\u0648\u064a\u0629 360 \u062f\u0631\u062c\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-client-lifecycle-management-from-prospect-to-advocate\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0645\u0646 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0625\u0644\u0649 \u0645\u062f\u0627\u0641\u0639<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062a\u062e\u0635\u0635 <\/strong><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d9%86%d8%b8%d8%a7%d9%85-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84\/\" target=\"_self\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/a><strong> \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u061f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0647\u064a \u0631\u062d\u0644\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f\u060c \u0648\u0644\u064a\u0633\u062a \u0645\u0639\u0627\u0645\u0644\u0629 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u062d\u0642\u064b\u0627 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062f\u0639\u0645 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0648\u062a\u0633\u062c\u064a\u0644\u0647\u060c 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InvestGlass:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 InvestGlass \u0645\u062c\u0645\u0648\u0639\u0629 \u0634\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0643\u0645\u0644\u0647\u0627. \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062d\u0631\u0643 \u0623\u062a\u0645\u062a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a \u0642\u0648\u064a \u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0647\u0648 \u0646\u0638\u0627\u0645 \u0645\u0628\u0633\u0637 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%a3%d9%87%d9%8a%d9%84-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d8%a8%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-investgla\/\" target=\"_self\">\u0627\u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a> \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0633\u0644\u0633\u0629\u060c \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u063a\u0646\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0644\u0625\u0646\u0634\u0627\u0621 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class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p><strong>\u0627\u0644\u0645\u064a\u0632\u0629<\/strong><\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p><strong>\u0627\u0644\u0648\u0635\u0641<\/strong><\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p><strong>\u0641\u0627\u0626\u062f\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/strong><\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0628\u0632\u0627\u0648\u064a\u0629 360 \u062f\u0631\u062c\u0629\u060c \u062a\u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u064a\u062a\u064a\u062d \u062e\u062f\u0645\u0629 \u0645\u062e\u0635\u0635\u0629 \u0648\u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639.<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0623\u062f\u0648\u0627\u062a \u0645\u062a\u0637\u0648\u0631\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0627\u0632\u0646\u0647\u0627 \u0648\u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0623\u0641\u0636\u0644.<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0633\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0622\u0644\u064a<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u062f\u0641\u0642\u0627\u062a \u0639\u0645\u0644 \u062c\u0627\u0647\u0632\u0629 \u0644\u0645\u0648\u0627\u062f II\u060c \u0648\u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0644\u0648\u0627\u0626\u062d.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u064a\u0642\u0644\u0644 \u0645\u0646 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0639\u0628\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u064a.<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0628\u0648\u0627\u0628\u0629 \u0622\u0645\u0646\u0629 \u0648\u0628\u062f\u064a\u0647\u064a\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0625\u0634\u0631\u0627\u0643\u0647\u0645.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u064a\u0639\u0632\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u064a\u0628\u0646\u064a \u0627\u0644\u0648\u0644\u0627\u0621.<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0625\u062f\u0627\u0631\u0629 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u064a\u0642\u0648\u0645 \u0628\u062a\u0645\u0631\u0643\u0632 \u0648\u062a\u062a\u0628\u0639 \u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u064a\u062f\u0639\u0645 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0633\u0644\u0633 \u0639\u0628\u0631 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u0631\u0646\u0629<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u062a\u0627\u062d \u0643\u0640 \u0633\u062d\u0627\u0628\u0629 \u0633\u064a\u0627\u062f\u064a\u0629\u060c \u0633\u062d\u0627\u0628\u0629 \u062e\u0627\u0635\u0629\u060c \u0623\u0648 \u062d\u0644 \u062f\u0627\u062e\u0644\u064a.<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u064a\u0648\u0641\u0631 \u0623\u0642\u0635\u0649 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u0645\u0627\u0646.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-other-european-contenders\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0623\u0648\u0631\u0648\u0628\u064a\u0648\u0646 \u0622\u062e\u0631\u0648\u0646<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0646 \u0647\u0645 \u0627\u0644\u0644\u0627\u0639\u0628\u0648\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0641\u064a \u0633\u0648\u0642 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u061f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u064a\u0646\u0645\u0627 \u062a\u0642\u062f\u0645 InvestGlass \u062d\u0644\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0648\u0641\u0631\u064a\u062f\u064b\u0627\u060c \u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0623\u0642\u0648\u064a\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u0633\u0648\u0642 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a. \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0644\u0627\u0639\u0628\u064a\u0646 \u0631\u0627\u0633\u062e\u064a\u0646 \u0648\u0634\u0631\u0643\u0627\u062a \u0646\u0627\u0634\u0626\u0629 \u0645\u0628\u062a\u0643\u0631\u0629\u060c \u0643\u0644 \u0645\u0646\u0647\u0627 \u0644\u0647 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647 \u0627\u0644\u062e\u0627\u0635\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062a\u062e\u0635\u0635 \u0628\u0639\u0636 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u064a\u0642\u062f\u0645\u0648\u0646 \u0648\u0638\u0627\u0626\u0641 \u0639\u0645\u064a\u0642\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0630\u0648\u064a \u0627\u0644\u0645\u0644\u0627\u0621\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629. \u064a\u0631\u0643\u0632 \u0622\u062e\u0631\u0648\u0646 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f\u060c \u0645\u0639 \u0623\u062f\u0648\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a. \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0623\u064a\u0636\u064b\u0627 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0646\u0641\u0631\u062f\u064a\u0646 \u0645\u0646 \u0623\u062a\u0645\u062a\u0629 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0642\u062f\u0631\u0627\u062a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u062f\u0627\u0626\u0644\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0633\u062c\u0644 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0633\u062a\u0642\u0631\u0627\u0631\u0647 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0648\u0627\u0644\u062a\u0632\u0627\u0645\u0647 \u0628\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u0648\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u064a\u064a\u0645 \u0641\u0647\u0645\u0647\u0645 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u062d\u0644\u064a. \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u064a \u064a\u062a\u0645\u062a\u0639 \u0628\u062d\u0636\u0648\u0631 \u0642\u0648\u064a \u0641\u064a \u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u062d\u0644\u064a \u0641\u0647\u0645 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u064a \u062a\u062d\u062a\u0627\u062c\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0648\u062c\u0632\u0629 \u0644\u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0628\u062f\u0627\u0626\u0644:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0643\u0631\u064a\u0634\u064a\u0648<\/strong> \u062a\u0642\u062f\u0645 \u0643\u0631\u064a\u062a\u064a\u0648\u060c \u0648\u0647\u064a \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0630\u0627\u062a \u062d\u0636\u0648\u0631 \u0642\u0648\u064a \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627\u060c \u0645\u0646\u0635\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u064f\u0639\u062f \u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0646\u0642\u0637\u0629 \u0642\u0648\u0629 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u0639\u0647\u062f \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0629<\/strong> \u0634\u0631\u0643\u0629 \u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0630\u0627\u062a \u062a\u0627\u0631\u064a\u062e \u0637\u0648\u064a\u0644 \u0641\u064a \u0633\u0648\u0642 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0642\u062f\u0645 BSI \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062d\u0644\u0648\u0644 \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0648\u0647\u064a \u0645\u0639\u0631\u0648\u0641\u0629 \u0628\u0642\u0648\u062a\u0647\u0627 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a7%d9%84%d8%aa%d8%b1%d9%83%d9%8a%d8%b2-%d8%b9%d9%84%d9%89-%d8%a3%d9%87%d9%85-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%84\/\" target=\"_self\">\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644<\/a> \u062e\u0628\u0631\u062a\u0647\u0627 \u0648\u0645\u0646\u0635\u062a\u0647\u0627 \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631.<\/li>\n\n\n\n<li><strong>\u0625\u064a\u0641\u064a\u0633\u064a<\/strong> \u0645\u0632\u0648\u062f \u0628\u0644\u062c\u064a\u0643\u064a \u0646\u0645\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u060c \u062a\u0642\u062f\u0645 Efficy \u0645\u062c\u0645\u0648\u0639\u0629 \u0634\u0627\u0645\u0644\u0629 \u0645\u0646 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0645\u0639 \u062a\u0631\u0643\u064a\u0632 \u0642\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629. \u062a\u062a\u0645\u062a\u0639 \u0628\u0633\u0645\u0639\u0629 \u062c\u064a\u062f\u0629 \u0644\u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0631\u0646\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u0633:<\/strong> \u064a\u064f\u0639\u062f Microsoft Dynamics \u062d\u0644\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u060c \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0641\u0647\u0648 \u0645\u0639\u062a\u0631\u0641 \u0628\u0647 \u0644\u0642\u062f\u0631\u0627\u062a\u0647 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u0648\u062f\u0639\u0645 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0628\u062f\u064a\u0644\u0627\u064b \u0628\u0627\u0631\u0632\u064b\u0627 \u0644\u0645\u0646\u0635\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-on-premise-vs-private-cloud-a-key-distinction\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u062d\u0644\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0633\u062d\u0627\u0628\u0629 \u062e\u0627\u0635\u0629: \u062a\u0645\u064a\u064a\u0632 \u0631\u0626\u064a\u0633\u064a<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0627 \u0647\u064a \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a \u0648\u0633\u0644\u0628\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u061f<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0642\u0631\u0627\u0631 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0633\u064a\u062a\u0645 \u0646\u0634\u0631 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%af%d9%84%d9%8a%d9%84-%d9%84%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d9%84%d8%a8%d8%a7%d8%a6%d8%b9-%d8%a7%d9%84%d9%85%d9%86%d8%a7%d8%b3%d8%a8-%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84\/\" target=\"_self\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u0644\u064a<\/span><\/a><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0623\u0648 \u0641\u064a \u0633\u062d\u0627\u0628\u0629 \u062e\u0627\u0635\u0629 \u0647\u0648 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0645\u0639 \u0622\u062b\u0627\u0631 \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629. \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u062d\u0644\u064a \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0628\u0631\u0646\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 CRM \u0639\u0644\u0649 \u062e\u0648\u0627\u062f\u0645\u0643 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u062a\u062d\u0643\u0645\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0648\u0628\u064a\u0626\u062a\u0643 \u0627\u0644\u062a\u0642\u0646\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u062e\u064a\u0627\u0631\u064b\u0627 \u062c\u0630\u0627\u0628\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0646\u064a\u062a\u0647\u0627 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0644\u062f\u064a\u0647\u0627 \u0623\u0639\u0644\u0649 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0646.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u062a\u0636\u0645\u0646 \u0646\u0634\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u062e\u0635\u0635\u0629\u060c \u0630\u0627\u062a \u0645\u0633\u062a\u0623\u062c\u0631 \u0648\u0627\u062d\u062f\u060c \u064a\u062f\u064a\u0631\u0647\u0627 \u0637\u0631\u0641 \u062b\u0627\u0644\u062b. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0644\u0644\u062d\u0644 \u0627\u0644\u0645\u062d\u0644\u064a\u060c \u0648\u0644\u0643\u0646 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0623\u062c\u0647\u0632\u062a\u0643 \u0627\u0644\u062e\u0627\u0635\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062a\u0648\u0641\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0623\u0641\u0636\u0644 \u0645\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0646\u060c \u062d\u064a\u062b \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0623\u0645\u0627\u0646 \u0645\u0639 \u0631\u0627\u062d\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627 \u0644\u0644\u062a\u0648\u0633\u0639.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0643\u064a\u0641 \u062a\u0639\u0627\u0644\u062c \u0625\u0646\u0641\u0633\u062a\u062c\u0644\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631:<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062a\u0642\u062f\u0645 InvestGlass \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0634\u0631 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u064a\u0645\u0643\u0646 \u0646\u0634\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062d\u0644\u064a\u064b\u0627 (on-premise)\u060c \u0623\u0648 \u0641\u064a \u0633\u062d\u0627\u0628\u0629 \u062e\u0627\u0635\u0629 (private cloud)\u060c \u0623\u0648 \u0641\u064a \u0628\u064a\u0626\u0629 \u0633\u062d\u0627\u0628\u0629 \u0633\u064a\u0627\u062f\u064a\u0629 (sovereign cloud) \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0623\u0648 \u0641\u064a \u0645\u0648\u0642\u0639 \u0623\u0648\u0631\u0648\u0628\u064a \u0622\u062e\u0631. \u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0630\u064a \u064a\u0646\u0627\u0633\u0628 \u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u060c \u062a\u064f\u0638\u0647\u0631 InvestGlass \u0627\u0644\u062a\u0632\u0627\u0645\u0647\u0627 \u0628\u062a\u0648\u0641\u064a\u0631 \u062d\u0644 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0642\u0648\u064a\u064b\u0627 \u0648\u063a\u0646\u064a\u064b\u0627 \u0628\u0627\u0644\u0645\u064a\u0632\u0627\u062a\u060c \u0648\u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-migration-roadmap-moving-away-from-a-us-based-crm\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642 \u0627\u0644\u0647\u062c\u0631\u0629: \u0627\u0644\u0627\u0628\u062a\u0639\u0627\u062f \u0639\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 (CRM) \u0625\u0644\u0649 \u0622\u062e\u0631 \u0647\u0648 \u0645\u0647\u0645\u0629 \u0643\u0628\u064a\u0631\u0629 \u062a\u062a\u0637\u0644\u0628 \u062a\u062e\u0637\u064a\u0637\u064b\u0627 \u0648\u062a\u0646\u0641\u064a\u0630\u064b\u0627 \u062f\u0642\u064a\u0642\u064a\u0646. \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0633\u0623\u0644\u0629 \u0646\u0642\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u0644\u0649 \u0622\u062e\u0631\u061b \u0625\u0646\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0645\u0639\u0642\u062f\u0629 \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0631\u062d\u064a\u0644 \u0627\u0644\u0645\u062e\u0637\u0637 \u0644\u0647 \u062c\u064a\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0646\u062a\u0642\u0627\u0644 \u0633\u0644\u0633 \u0648\u0646\u0627\u062c\u062d\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0633\u064a\u0626 \u0625\u0644\u0649 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u0637\u064a\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0625\u062d\u0628\u0627\u0637 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0647 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0642\u0627\u0626\u0645 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0641\u0625\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u062d\u064a\u0644 \u062a\u062a\u0636\u0645\u0646 \u0637\u0628\u0642\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0639\u0642\u064a\u062f. \u062a\u0639\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0636\u0645\u0627\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0641\u0647\u0645\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0631\u062d\u064a\u0644 \u0642\u0648\u064a\u0629\u060c \u0648\u0646\u0647\u062c\u0627\u064b \u0645\u0631\u062d\u0644\u064a\u0627\u064b \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0633\u0646\u0636\u0639 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0646 \u0623\u0631\u0628\u0639 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u0631\u062d\u064a\u0644 \u0646\u0627\u062c\u062d \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-audit-and-strategy\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u062a\u0631\u062d\u064a\u0644 CRM\u061f<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0647\u064a \u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0642\u064a\u0642 \u0634\u0627\u0645\u0644 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0631\u062d\u064a\u0644 \u0648\u0627\u0636\u062d\u0629. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0643\u060c \u0648\u0645\u0643\u0627\u0646 \u062a\u062e\u0632\u064a\u0646\u0647\u0627\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627. \u0643\u0645\u0627 \u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641\u0643 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u064a\u062f \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u062a\u062d\u0644\u064a\u0644\u064b\u0627 \u0645\u0641\u0635\u0644\u0627\u064b \u0644\u062c\u0648\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0643. \u0644\u064a\u0633 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0634\u0627\u0626\u0639 \u0623\u0646 \u062a\u062a\u0631\u0627\u0643\u0645 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0639\u0644\u0649 \u0643\u0645\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u062a\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u062d\u064a\u0644 \u0641\u0631\u0635\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u062a\u0646\u0642\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0648\u0625\u062b\u0631\u0627\u0626\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0644\u0643 \u0627\u0644\u0628\u062f\u0621 \u0628\u0633\u062c\u0644 \u0646\u0638\u064a\u0641 \u0641\u064a \u0646\u0638\u0627\u0645\u0643 \u0627\u0644\u062c\u062f\u064a\u062f. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0641\u0635\u0644\u0629 \u0644\u0645\u0642\u062f\u0645\u064a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u062d\u0644 \u064a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0643 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-data-cleansing-and-mapping\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062e\u0637\u0648\u0629 2: \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637\u0647\u0627<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0643\u064a\u0641 \u062a\u0636\u0645\u0646 \u0646\u0642\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0638\u064a\u0641 \u0648\u062f\u0642\u064a\u0642\u061f<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0628\u0645\u062c\u0631\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0632\u0648\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0641\u0625\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0647\u064a \u0625\u0639\u062f\u0627\u062f \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0644\u0644\u062a\u0631\u062d\u064a\u0644. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0639\u0645\u0644\u064a\u0629 \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0648\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0648\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a\u0643. \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0648\u062f\u0645\u062c \u0627\u0644\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0645\u0643\u0631\u0631\u0629. \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062d\u0642\u0648\u0644 \u0641\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0639 \u0627\u0644\u062d\u0642\u0648\u0644 \u0641\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u064a\u062f \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0647\u0630\u0647 \u062e\u0637\u0648\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u062a\u0633\u0631\u0639 \u0641\u064a\u0647\u0627. \u0633\u062a\u0639\u062a\u0645\u062f \u062c\u0648\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f \u0639\u0644\u0649 \u0645\u062f\u0649 \u0634\u0645\u0648\u0644\u064a\u0629 \u0639\u0645\u0644\u064a\u0629 \u062a\u0646\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0639\u064a\u064a\u0646\u0647\u0627. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0641\u0643\u0631\u0629 \u062c\u064a\u062f\u0629 \u0625\u0634\u0631\u0627\u0643 \u0641\u0631\u064a\u0642 \u0645\u0646 \u0645\u062a\u062e\u0635\u0635\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0629 \u0644\u0636\u0645\u0627\u0646 \u0646\u062a\u064a\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u064a\u0636\u0627\u064b \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u064a\u0646 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0641\u0647\u0645 \u0627\u0644\u0623\u0642\u062f\u0631 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-phased-rollout-and-training\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0627\u0644\u0637\u0631\u062d \u0627\u0644\u0645\u0631\u062d\u0644\u064a \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0641\u0631\u064a\u0642\u0643\u061f<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0646\u0647\u062c \u201c\u0627\u0644\u0627\u0646\u0641\u062c\u0627\u0631 \u0627\u0644\u0643\u0628\u064a\u0631\u201d \u0644\u0640 <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d9%86%d9%81%d9%8a%d8%b0-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a8%d9%86%d8%ac%d8%a7\/\" target=\"_self\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u062a\u0646\u0641\u064a\u0630 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/a><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">, \u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0637\u0631\u062d \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u064a\u0639 \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0648\u0635\u0641\u0629 \u0644\u0643\u0627\u0631\u062b\u0629. \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0623\u0641\u0636\u0644 \u0628\u0643\u062b\u064a\u0631 \u0647\u0648 \u0627\u0644\u0637\u0631\u062d \u0627\u0644\u0645\u0631\u062d\u0644\u064a\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629. \u064a\u062a\u064a\u062d \u0644\u0643 \u0630\u0644\u0643 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0641\u064a \u0628\u064a\u0626\u0629 \u062d\u064a\u0629\u060c \u0648\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u0623\u064a \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0629 \u0642\u0628\u0644 \u0637\u0631\u062d\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0647\u0648 \u0639\u0646\u0635\u0631 \u062d\u0627\u0633\u0645 \u0622\u062e\u0631 \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0627 \u064a\u0643\u0641\u064a \u0628\u0628\u0633\u0627\u0637\u0629 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u062a\u0633\u062c\u064a\u0644 \u062f\u062e\u0648\u0644 \u0648\u062f\u0644\u064a\u0644 \u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u062a\u062f\u0631\u064a\u0628 \u0634\u0627\u0645\u0644 \u0645\u0635\u0645\u0645 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0623\u062f\u0648\u0627\u0631\u0647\u0645 \u0648\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a\u0647\u0645. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0645\u0644\u064a\u064b\u0627 \u0648\u062a\u0641\u0627\u0639\u0644\u064a\u064b\u0627\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0628\u0639\u0647 \u062f\u0639\u0645 \u0645\u0633\u062a\u0645\u0631 \u0644\u0636\u0645\u0627\u0646 \u0634\u0639\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-sunsetting-the-legacy-system\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062e\u0637\u0648\u0629 4: \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u062f\u064a\u0645<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u062a\u0649 \u064a\u0643\u0648\u0646 \u0622\u0645\u0646\u064b\u0627 \u0625\u064a\u0642\u0627\u0641 \u062a\u0634\u063a\u064a\u0644 \u0646\u0638\u0627\u0645 CRM \u0627\u0644\u0642\u062f\u064a\u0645\u061f<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u062d\u064a\u0644 \u0647\u064a \u0625\u064a\u0642\u0627\u0641 \u062a\u0634\u063a\u064a\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0625\u0644\u0627 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f \u064a\u0639\u0645\u0644 \u0628\u0643\u0627\u0645\u0644 \u0637\u0627\u0642\u062a\u0647 \u0648\u0623\u0646 \u062c\u0645\u064a\u0639 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0642\u062f \u062a\u0645 \u062a\u0631\u062d\u064a\u0644\u0647\u0627 \u0628\u0646\u062c\u0627\u062d. \u0645\u0646 \u0627\u0644\u062c\u064a\u062f \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0646 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0644\u0641\u062a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a\u060c \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0623\u064a \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0648\u0623\u0646 \u062c\u0645\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0639\u0645\u0644\u0643 \u062a\u0633\u064a\u0631 \u0643\u0645\u0627 \u0647\u0648 \u0645\u062a\u0648\u0642\u0639 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0642\u0628\u0644 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u0625\u064a\u0642\u0627\u0641 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u062f\u064a\u0645 \u0646\u0647\u0627\u0626\u064a\u064b\u0627\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0644\u062f\u064a\u0643 \u0623\u0631\u0634\u064a\u0641\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b \u0648\u0622\u0645\u0646\u064b\u0627 \u0644\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u0642\u062f\u064a\u0645\u0629. \u0647\u0630\u0627 \u0645\u0647\u0645 \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0644\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a. \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0623\u0631\u0634\u064a\u0641 \u0622\u0645\u0646\u060c \u064a\u0645\u0643\u0646\u0643 \u0628\u0639\u062f \u0630\u0644\u0643 \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627 \u0641\u064a \u0625\u064a\u0642\u0627\u0641 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u062f\u064a\u0645 \u0646\u0647\u0627\u0626\u064a\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0645\u062b\u0644 \u0625\u0643\u0645\u0627\u0644\u064b\u0627 \u0646\u0627\u062c\u062d\u064b\u0627 \u0644\u0631\u062d\u0644\u0629 \u062a\u0631\u062d\u064a\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (FAQs)<\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0627\u0633\u0645\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0627\u0644\u0633\u064a\u0627\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u0636\u0645\u0646 \u062e\u0636\u0648\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0635 \u0627\u0644\u0642\u0636\u0627\u0626\u064a \u0644\u0644\u0628\u0644\u062f \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a\u0647. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629\u060c \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0628\u0645\u0648\u062c\u0628 \u0644\u0648\u0627\u0626\u062d \u0635\u0627\u0631\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648\u062a\u062c\u0646\u0628 \u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629 \u0645\u062b\u0644 \u0642\u0627\u0646\u0648\u0646 CLOUD \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u060c \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062c\u0628\u0631 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u064a \u064a\u062a\u062e\u0630 \u0645\u0646 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0645\u0642\u0631\u0627\u064b \u0644\u0647 \u0639\u0644\u0649 \u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0637\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629. \u0647\u0630\u0627 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0631\u064a\u062a\u0647\u0645.<\/span><\/li>\n\n\n\n<li><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0645\u0642\u0631\u0651\u0647 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062a\u0648\u0627\u0641\u0642\u064b\u0627 \u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u0639 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR)\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0647\u0630\u0647 \u0645\u0646\u0637\u0642\u0629 \u0631\u0645\u0627\u062f\u064a\u0629 \u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0645\u0639\u0642\u062f\u0629. \u0628\u064a\u0646\u0645\u0627 \u0642\u0627\u0645\u062a \u0634\u0631\u0643\u0627\u062a \u062a\u0648\u0641\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0628\u062a\u0637\u0628\u064a\u0642 \u062a\u062f\u0627\u0628\u064a\u0631 \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR)\u060c \u0641\u0625\u0646 \u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a (CLOUD Act) \u064a\u062e\u0644\u0642 \u062a\u0639\u0627\u0631\u0636\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627. \u064a\u0645\u0643\u0646 \u0644\u0644\u0642\u0627\u0646\u0648\u0646 \u0623\u0646 \u064a\u062c\u0628\u0631\u0647\u0627 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0633\u0644\u0637\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0646\u062a\u0647\u0643 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0635\u0627\u0631\u0645\u0629 \u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0623\u0646 \u0646\u0642\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0627\u0631\u0636 \u0627\u0644\u0645\u062a\u0623\u0635\u0644 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0632\u0648\u062f \u0623\u0645\u0631\u064a\u0643\u064a \u064a\u062d\u0645\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0642\u0628\u0648\u0644\u0647\u0627.<\/span><\/li>\n\n\n\n<li><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u0623\u062a\u062e\u0630\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 (CRM) \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0647\u064a \u062a\u062f\u0642\u064a\u0642 \u062f\u0627\u062e\u0644\u064a \u0634\u0627\u0645\u0644. \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0641\u0647\u0645 \u0647\u064a\u0643\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0629\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u062a\u0647\u0627. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0648\u0636\u0648\u062d \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 (CRM) \u062c\u062f\u064a\u062f\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0648\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u062f\u0623 \u062d\u062a\u0649 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0632\u0648\u062f\u064a\u0646 \u0628\u062f\u064a\u0644\u064a\u0646.<\/span><\/li>\n\n\n\n<li><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u062e\u0635\u0635 \u0645\u062b\u0644 InvestGlass \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0645\u062b\u0644 MiFID II\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u062e\u0635\u0635 \u0645\u062b\u0644 <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u062a\u0645 \u0628\u0646\u0627\u0624\u0647 \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u064a\u062a\u0636\u0645\u0646 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0645\u0639\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u062a\u0645\u062a\u0629 \u0648\u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0640 MiFID II\u060c \u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u062a\u0633\u062c\u064a\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0644\u0627\u0621\u0645\u062a\u0647\u060c \u0648\u062a\u0633\u062c\u064a\u0644 \u062c\u0645\u064a\u0639 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0633\u062c\u0644 \u062a\u062f\u0642\u064a\u0642 \u0643\u0627\u0645\u0644 \u0648\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0644\u0643\u0644 \u0646\u0635\u064a\u062d\u0629 \u062a\u0645 \u062a\u0642\u062f\u064a\u0645\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0628\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646.<\/span><\/li>\n\n\n\n<li><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0647\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u062d\u0644\u064a \u0623\u0643\u062b\u0631 \u0623\u0645\u0627\u0646\u064b\u0627 \u0645\u0646 \u062d\u0644\u0648\u0644 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u062d\u0644\u064a \u064a\u0645\u0646\u062d\u0643 \u0633\u064a\u0637\u0631\u0629 \u0645\u0627\u062f\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u062a\u0643\u060c \u0641\u0625\u0646 \u0623\u0645\u0627\u0646\u0647 \u064a\u0639\u062a\u0645\u062f \u0643\u0644\u064a\u064b\u0627 \u0639\u0644\u0649 \u062e\u0628\u0631\u0629 \u0648\u0645\u0648\u0627\u0631\u062f \u0641\u0631\u064a\u0642 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0644\u062f\u064a\u0643. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0627\u0644\u062a\u064a \u064a\u062f\u064a\u0631\u0647\u0627 \u0645\u0632\u0648\u062f \u0645\u062a\u062e\u0635\u0635\u060c \u0623\u0646 \u062a\u0648\u0641\u0631 \u0645\u0633\u062a\u0648\u0649 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0623\u0645\u0627\u0646\u060c \u0645\u0639 \u0641\u0631\u0642 \u0623\u0645\u0646\u064a\u0629 \u0645\u062e\u0635\u0635\u0629\u060c \u0648\u0643\u0634\u0641 \u0645\u062a\u0642\u062f\u0645 \u0644\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a\u060c \u0648\u0628\u0631\u0648\u062a\u0648\u0643\u0648\u0644\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0644\u062a\u0639\u0627\u0641\u064a \u0645\u0646 \u0627\u0644\u0643\u0648\u0627\u0631\u062b \u0642\u062f \u062a\u062a\u062c\u0627\u0648\u0632 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0642\u0633\u0627\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/span><\/li>\n\n\n\n<li><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a \u0627\u0644\u0645\u0639\u062a\u0627\u062f \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 (CRM) \u0625\u0644\u0649 \u0622\u062e\u0631\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0639\u0642\u064a\u062f \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0648\u062d\u062c\u0645 \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0637\u0644\u0648\u0628. \u0642\u062f \u062a\u0633\u062a\u063a\u0631\u0642 \u0639\u0645\u0644\u064a\u0629 \u062a\u0631\u062d\u064a\u0644 \u0628\u0633\u064a\u0637\u0629 \u0628\u0636\u0639\u0629 \u0623\u0634\u0647\u0631\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0648\u0645\u0639\u0642\u062f\u064b\u0627 \u0644\u0628\u0646\u0643 \u0643\u0628\u064a\u0631 \u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0627\u0645. \u064a\u0648\u0635\u0649 \u0639\u0645\u0648\u0645\u064b\u0627 \u0628\u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u0631\u062d\u0644\u064a \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0648\u0636\u0645\u0627\u0646 \u0627\u0646\u062a\u0642\u0627\u0644 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\u0628\u0631\u0645\u062c\u064a\u0627\u062a\u064a \u0648\u0623\u062f\u0648\u0627\u062a\u064a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u061f<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0646\u0639\u0645. \u0645\u0646\u0635\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0645\u062b\u0644 <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u0629. \u064a\u0648\u0641\u0631\u0648\u0646 \u0648\u0627\u062c\u0647\u0627\u062a \u0628\u0631\u0645\u062c\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a (APIs) \u0642\u0648\u064a\u0629 \u0648\u0645\u0648\u0635\u0644\u0627\u062a \u0645\u0633\u0628\u0642\u0629 \u0627\u0644\u0635\u0646\u0639 \u062a\u062a\u064a\u062d \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0633\u0644\u0633 \u0645\u0639 \u0646\u0638\u0627\u0645\u0643\u0645 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0645\u0631\u0643\u0632\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0633\u062a\u0648\u062f\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0622\u062e\u0631.<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-partner-for-a-secure-and-sovereign-future\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0634\u0631\u064a\u0643\u0643 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0622\u0645\u0646 \u0648\u0630\u064a \u0633\u064a\u0627\u062f\u0629<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u064a\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 CRM \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0625\u0646\u0647 \u0642\u0631\u0627\u0631 \u0644\u0647 \u062a\u062f\u0627\u0639\u064a\u0627\u062a \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649 \u0639\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u0627\u0631 \u064a\u0642\u062f\u0645\u0648\u0646 \u0645\u0646\u0635\u0627\u062a \u0642\u0648\u064a\u0629\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0623\u062a\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u062a\u0623\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u0623\u0635\u0628\u062d\u062a \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0628\u062f\u0627\u0626\u0644 \u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0627\u062a\u062c\u0627\u0647\u061b \u0628\u0644 \u0647\u0648 \u0636\u0631\u0648\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0623\u062b\u0645\u0646 \u0645\u0627 \u0644\u062f\u064a\u0643: \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0628\u0646\u064a \u062d\u0644 \u0645\u0635\u0645\u0645 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0635\u0646\u0627\u0639\u062a\u0643\u060c \u0648\u064a\u062a\u062d\u062f\u062b \u0644\u063a\u062a\u0643\u060c \u0648\u064a\u0641\u0647\u0645 \u0628\u064a\u0626\u062a\u0643 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0634\u0631\u064a\u0643 \u0645\u0644\u062a\u0632\u0645 \u0628\u0646\u062c\u0627\u062d\u0643 \u0648\u064a\u0634\u0627\u0631\u0643\u0643 \u0642\u064a\u0645\u0643 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062b\u0642\u0629. \u0648\u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0646\u0642\u0644 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0639\u0642\u062f\u060c \u0641\u0643\u0631 \u0641\u064a \u0645\u0646\u0635\u0629 \u0645\u062b\u0644 <\/span><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633<\/span><\/strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">, \u060c \u062d\u0644 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u062d\u0631\u0643 \u0642\u0648\u064a \u0644\u0644\u0646\u0645\u0648\u060c \u0628\u0644 \u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u062d\u0627\u0631\u0633 \u062b\u0627\u0628\u062a \u0644\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0648\u062b\u0642\u0629 \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crm-tools-for-financial-advisors\">\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0635\u0628\u062d\u062a \u0645\u0646\u0635\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u0639\u0648\u0646 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0642\u0629 \u0623\u0643\u0628\u0631\u060c \u0648\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0646\u0635\u0627\u0626\u062d \u0645\u0627\u0644\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u062d\u0642\u064b\u0627. \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u060c \u062a\u0639\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0631\u0643\u0632\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u064a\u062d \u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0642\u0629 \u0641\u0627\u0626\u0642\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0643\u0632\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0628\u0633\u0647\u0648\u0644\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0633\u062c\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0645\u0633\u062a\u0646\u064a\u0631\u064b\u0627 \u0648\u0630\u0627 \u0635\u0644\u0629. \u062a\u0633\u0627\u0639\u062f \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0623\u062a\u0645\u062a\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0645\u0646 \u0625\u0644\u062d\u0627\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0648\u0642\u062a\u064b\u0627 \u062b\u0645\u064a\u0646\u064b\u0627 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u062c\u064a\u0647\u0627\u062a \u0645\u0627\u0644\u064a\u0629 \u0634\u062e\u0635\u064a\u0629 \u0648\u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u0628\u064a\u0646 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 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\u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062a\u0645\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0644\u0645\u0646\u0635\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u062b\u0644 Zoho CRM\u060c \u0623\u0648 \u062d\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u062b\u0644 Salesforce Financial Services Cloud\u060c \u0623\u0648 \u0646\u0638\u0627\u0645 CRM \u0645\u062a\u062e\u0635\u0635 \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0633\u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0641\u0627\u0626\u0642\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0633\u0648\u0642 \u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0645\u0646\u0638\u0645.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quick Answer Good alternatives to big US cloud CRMs for financial institutions are typically European-based platforms that prioritise data sovereignty, regulatory compliance with GDPR, MiFID II, and local regulations, and offer specialised features for wealth management and banking. Solutions like InvestGlass, with its Swiss hosting and focus on the financial sector, provide advanced functionalities such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[19,103],"class_list":["post-49385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-crm","tag-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top CRM Alternatives to US Giants for Finance Insights | InvestGlass<\/title>\n<meta name=\"description\" content=\"Explore top CRM alternatives to US giants for finance and discover secure solutions prioritising data sovereignty and compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ar\/\u0623\u0641\u0636\u0644-\u0628\u062f\u0627\u0626\u0644-\u0623\u0646\u0638\u0645\u0629-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-c\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top CRM Alternatives to US Giants for Finance: What Are the Best Options for European Financial Institutions?\" \/>\n<meta property=\"og:description\" content=\"Why European financial institutions are seeking alternatives to big US CRM providers. 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