{"id":49287,"date":"2026-03-19T09:22:27","date_gmt":"2026-03-19T08:22:27","guid":{"rendered":"https:\/\/www.investglass.com\/?p=49287"},"modified":"2026-03-19T09:26:06","modified_gmt":"2026-03-19T08:26:06","slug":"%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-crm-%d9%84%d9%84%d8%aa%d8%b9%d8%a7%d9%85%d9%84%d8%a7%d8%aa-%d9%85%d8%b9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1%d8%8c-%d9%81%d9%88%d8%a7%d8%a6%d8%af%d9%87%d8%8c","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ar\/b2c-crm-definition-benefits-and-why-sovereign-platforms-like-investglass-matter-in-2026\/","title":{"rendered":"\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u060c \u0627\u0644\u0641\u0648\u0627\u0626\u062f\u060c \u0648\u0644\u0645\u0627\u0630\u0627 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href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7%d8%b0%d8%a7-%d8%aa%d8%b9%d9%86%d9%8a-%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%af%d8%a9\/\" target=\"_self\" rel=\"noopener noreferrer\">\u0627\u0644\u0633\u064a\u0627\u062f\u0629<\/a> \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633 \u0645\u0647\u0645\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-b2c-crm\">\u0645\u0627 \u0647\u0648 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (B2C CRM)\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0634\u064a\u0631 B2C CRM \u0625\u0644\u0649 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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href=\"https:\/\/www.investglass.com\/ar\/%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%86%d9%87%d8%a7%d8%a6%d9%8a-%d9%84%d8%a5%d8%b7%d9%84%d8%a7%d9%82-%d8%b4%d8%b1%d9%83%d8%a9-%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ab\/\" target=\"_self\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062b\u0631\u0648\u0627\u062a<\/a>, \u060c \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u064a\u0648\u0641\u0631 InvestGlass \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a CRM \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0645\u0639 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0646\u0634\u0631 \u0645\u062d\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (B2C):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0643\u0628\u064a\u0631 \u0648\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0642\u0635\u0631<\/li>\n\n\n\n<li>\u064a\u062a\u062a\u0628\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0633\u0644\u0648\u0643<\/li>\n\n\n\n<li>\u064a\u062a\u064a\u062d \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u062b\u0644 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0633\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0645\u0647\u062c\u0648\u0631\u0629 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9\/\" target=\"_self\">\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/a><\/li>\n\n\n\n<li>\u064a\u062f\u0639\u0645 \u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643\u0647\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a.<\/li>\n\n\n\n<li>\u064a\u062f\u0645\u062c \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n\n\n\n<li>\u064a\u0642\u062f\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2b-vs-b2c-crm-what-are-the-differences\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (B2B) \u0648\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C): \u0645\u0627 \u0647\u064a \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0631\u0643\u0632 \u0643\u0644 \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (B2B) \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C) \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0644\u0643\u0646\u0647\u0645\u0627 \u064a\u062e\u062f\u0645\u0627\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062c\u0648\u0647\u0631\u064a\u064b\u0627. \u062a\u062a\u0639\u0627\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C) \u0645\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0643\u0628\u064a\u0631 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u062f\u0648\u0631\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0642\u0635\u0631\u060c \u0641\u064a \u062d\u064a\u0646 \u062a\u062f\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (B2B) \u062d\u0633\u0627\u0628\u0627\u062a \u0623\u0642\u0644 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0645\u0635\u0644\u062d\u0629 \u0645\u062a\u0639\u062f\u062f\u064a\u0646 \u0648\u062f\u0648\u0631\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0637\u0648\u064a\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062e\u062a\u0644\u0641 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0646\u0638\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u062d\u0648\u0644 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0627\u0644\u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0648\u062a\u0648\u0627\u0631\u064a\u062e \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/li>\n\n\n\n<li>\u064a\u0642\u0648\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u064a\u0632 \u0628\u062a\u0633\u0644\u0633\u0644\u0627\u062a \u0647\u0631\u0645\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0648\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0635\u0641\u0642\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062a\u0628\u0627\u064a\u0646 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u062d\u0627\u062f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0641\u0636\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 (B2C) \u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0645\u0639 \u062f\u0642\u0627\u0626\u0642 \u0623\u0648 \u0623\u064a\u0627\u0645 \u0628\u064a\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n\n\n\n<li>\u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B) \u0631\u062d\u0644\u0627\u062a \u0634\u0631\u0627\u0621 \u062a\u0633\u062a\u0645\u0631 \u0644\u0623\u0634\u0647\u0631 \u0645\u0639 \u062f\u0648\u0631\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0642\u062f\u0629 \u0648\u0633\u0644\u0627\u0633\u0644 \u0639\u0646\u0627\u064a\u0629.<\/li>\n\n\n\n<li>\u064a\u0631\u0643\u0632 \u0645\u0645\u062b\u0644\u0648 \u0645\u0628\u064a\u0639\u0627\u062a B2C \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u061b \u064a\u0631\u0643\u0632 \u0623\u0639\u0636\u0627\u0621 \u0641\u0631\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a B2B \u0639\u0644\u0649 \u0639\u0645\u0642 \u0627\u0644\u0639\u0644\u0627\u0642\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0642\u0648\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 B2C \u0628\u062a\u0628\u0633\u064a\u0637 \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u062e\u0637 \u0623\u0646\u0627\u0628\u064a\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062a\u0628\u0627\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0628\u064a\u0639 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C) \u0645\u062d\u0641\u0632\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629\u060c \u0648\u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0628\u0633\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0631\u0648\u0643\u0629\u060c \u0648\u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0635\u0635\u0629<\/li>\n\n\n\n<li>\u062a\u0633\u062a\u062e\u062f\u0645 B2B \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0633\u0627\u0628 \u0648\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0646\u0642\u064a\u0637 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0635\u0627\u0646\u0639\u064a \u0627\u0644\u0642\u0631\u0627\u0631<\/li>\n\n\n\n<li>\u062a\u0633\u062a\u0641\u064a\u062f \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0645\u0646 \u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0634\u0627\u0645\u0644\u061b \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u062a\u0647\u062f\u0641 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B) \u062d\u0633\u0627\u0628\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062f\u0639\u0645 InvestGlass \u0643\u0644\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0646\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u064a\u0646\u0635\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a B2C \u0645\u062b\u0644 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0623\u062b\u0631\u064a\u0627\u0621 \u0648\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u062d\u064a\u062b \u064a\u0644\u0628\u064a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0643\u0628\u064a\u0631 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-value-of-a-crm-to-a-b2c-company-in-2026\">\u0642\u064a\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0629 B2C \u0641\u064a \u0639\u0627\u0645 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0639\u0627\u0645 2026\u060c \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u062a\u062c\u0627\u0631\u0628 \u0631\u0642\u0645\u064a\u0629 \u0634\u062e\u0635\u064a\u0629 \u062a\u062d\u062a\u0631\u0645 \u062e\u0635\u0648\u0635\u064a\u062a\u0647\u0645. \u062a\u062a\u0637\u0644\u0628 \u0644\u0648\u0627\u0626\u062d \u0645\u062b\u0644 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648\u0642\u0627\u0646\u0648\u0646 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a (\u0627\u0644\u0630\u064a \u062a\u0645 \u062a\u062d\u062f\u064a\u062b\u0647 \u0641\u064a \u0633\u0628\u062a\u0645\u0628\u0631 2023) \u062a\u062a\u0628\u0639\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0644\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062f\u0648\u0646 \u0643\u0628\u062d \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0631\u0639\u0627\u0646 \u0645\u0627 \u062a\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0622\u0644\u0627\u0641 \u0645\u0646 \u062c\u0647\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0622\u0644\u0627\u0641 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0623\u0646 \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0635\u0646\u0627\u062f\u064a\u0642 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062e\u0644\u0642 \u0635\u0648\u0627\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0641\u0631\u0635\u0627\u064b \u0636\u0627\u0626\u0639\u0629 \u0648\u0645\u062e\u0627\u0637\u0631 \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644. \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u0628\u0633\u0627\u0637\u0629 \u062a\u062e\u0632\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0623\u0648 \u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0646\u062a\u0627\u0626\u062c \u0623\u0639\u0645\u0627\u0644 \u0645\u0644\u0645\u0648\u0633\u0629 \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 B2C:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20-40% \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u062e\u0635\u0635\u0629<\/li>\n\n\n\n<li>15-30% \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639 \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0627\u0644\u0645\u062d\u0633\u0651\u0646\u0629 (\u062a\u0635\u0644 \u0625\u0644\u0649 25% \u0639\u0628\u0631 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u064a \u062a\u062d\u0641\u0632 \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621)<\/li>\n\n\n\n<li>\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 - \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0628\u0637 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644<\/li>\n\n\n\n<li>\u0645\u0633\u0627\u0631\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0622\u0644\u064a\u0629 \u0644\u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0628\u0645\u0648\u062c\u0628 \u0642\u0627\u0646\u0648\u0646 MiFID II \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0644\u062a\u062c\u0646\u0628 \u063a\u0631\u0627\u0645\u0627\u062a \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u062a\u0639\u062f InvestGlass \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u062e\u0627\u0635\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u064a\u0627\u062f\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0639\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0623\u0648 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0625\u0644\u0632\u0627\u0645\u064a\u0629. \u062a\u062d\u0645\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0629 \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a CRM \u062d\u062f\u064a\u062b\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-benefits-of-using-a-b2c-crm-for-customer-retention\">\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u062e\u0627\u0635 \u0628\u0640 B2C \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0642\u062f\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u062f\u064a\u062b (CRM) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u0648\u0627\u0626\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0639\u0628\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062d\u062a\u0649 \u062a\u062b\u0628\u064a\u062a \u0648\u0644\u0627\u0626\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u0648\u062a\u062a\u0631\u062c\u0645 \u0647\u0630\u0647 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u0628\u0631\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0646\u062d \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062a\u0641\u0648\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0635\u0635\u0629 \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u062a\u0631\u0627\u0639\u064a \u0627\u0644\u0633\u064a\u0627\u0642. \u062a\u064f\u0638\u0647\u0631 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0632\u064a\u062f \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 10-35%. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0642\u0648\u0645 \u0645\u062f\u064a\u0631 \u062b\u0631\u0648\u0627\u062a \u0623\u0648\u0631\u0648\u0628\u064a \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0636\u0648\u0631 \u0646\u062f\u0648\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0644\u0627\u0642\u062a\u0631\u0627\u062d \u0645\u062d\u0627\u0641\u0638 ESG \u0630\u0627\u062a \u0635\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0627\u0644\u062a\u0628\u0646\u064a \u0628\u0646\u0633\u0628\u0629 28%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0632\u062f\u0627\u062f \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u0627\u064b \u0645\u062b\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0627\u062a \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0643\u062a\u0633\u0628 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u064a\u062f\u0648\u064a\u064b\u0627\u060c \u0645\u0639 \u062a\u0642\u0627\u0631\u064a\u0631 \u0628\u0639\u0636 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0646% \u0627\u0646\u062e\u0641\u0627\u0636 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 40-50\u066a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u0632\u0632 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0633\u0644\u0648\u0643. \u064a\u0645\u0643\u0646 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u0644\u0645\u062f\u0629 60 \u064a\u0648\u0645\u064b\u0627 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0646\u0634\u064a\u0637 \u062a\u0635\u0644 \u0625\u0644\u0649 20%\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u0643\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C) \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0639\u0631\u0636\u064a\u0646 \u0644\u0644\u062e\u0637\u0631 \u0642\u0628\u0644 \u0645\u063a\u0627\u062f\u0631\u062a\u0647\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0637\u0648\u0631 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0648\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0645\u062a\u0639 \u0641\u0631\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0631\u0624\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u064a\u0645\u0643\u0646 \u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0644\u0625\u0636\u0627\u0641\u0627\u062a \u0627\u0644\u062a\u0623\u0645\u064a\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 15-25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0641\u0626\u0627\u062a \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u0639\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u064a\u062f\u0648\u064a<\/li>\n\n\n\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645<\/li>\n\n\n\n<li>\u0646\u0645\u0648 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a<\/li>\n\n\n\n<li>\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0645\u0639 InvestGlass \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062d\u0645\u0627\u064a\u0629 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-essential-features-of-a-modern-b2c-crm\">6 \u0645\u064a\u0632\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 B2C \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u062c\u0645\u064a\u0639 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a B2C. \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0625\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629. \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0633\u062a \u0647\u0630\u0647 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0623\u0641\u0636\u0644 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0640 B2C \u0639\u0646 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062c\u0647\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0641\u064a \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0634\u0627\u0645\u0644\u0629. \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u064a\u062a\u0645 \u062f\u0645\u062c \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062b\u0631\u064a \u0645\u0639 \u0633\u062c\u0644 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0648\u062d\u0636\u0648\u0631 \u0627\u0644\u0646\u062f\u0648\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0644\u0644\u0641\u0631\u0642 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0633\u0651\u0642 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0625\u0631\u0633\u0627\u0644 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0628\u062a\u062c\u062f\u064a\u062f \u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0645\u0639 \u0645\u0644\u062d\u0642\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0623\u062a\u0645\u062a\u0629 70% \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0635\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0646\u0634\u0626 \u062c\u0645\u0627\u0647\u064a\u0631 \u062f\u0642\u064a\u0642\u0629 \u0645\u062b\u0644 \u201c\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u0641\u0631\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u0644\u0645\u062f\u0629 60 \u064a\u0648\u0645\u064b\u0627\u201d \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062a\u0646\u0628\u0624\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0641\u062a\u062d \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0625\u0644\u0649 25% \u0648\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0642\u0648\u0645\u0648\u0627 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u0623\u062a\u0645\u062a\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0645\u0647\u0627\u0645<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0650\u0642\u0652\u0636\u0650 \u0639\u064e\u0644\u064e\u0649 \u0627\u0644\u0645\u064e\u062d\u064e\u0627\u0648\u064e\u0644\u064e\u0627\u062a\u0650 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0644\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u0645\u0647\u0627\u0645 \u0645\u0624\u062a\u0645\u062a\u0629. \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0628\u0648\u0627\u0628\u062a\u0647\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0646\u0638\u0627\u0645 \u062a\u0639\u064a\u064a\u0646 \u0645\u0647\u0627\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0644\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0628\u0646\u0633\u0628\u0629 50% \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0633\u0645 \u0628\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u064a\u0636\u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u0642\u0627\u0637 \u0623\u0630\u0648\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u062d\u0648\u0635\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627. \u064a\u062d\u062f\u062f \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0646\u062a\u0647\u0627\u0643\u0627\u062a MiFID II \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u064a\u062d\u062a\u0641\u0638 \u0628\u0633\u062c\u0644\u0627\u062a \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u062a\u062f\u0642\u064a\u0642 \u0644\u0644\u0645\u0646\u0638\u0645\u064a\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. <\/strong><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d9%87%d9%85-%d9%85%d8%b2%d8%a7%d9%8a%d8%a7-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a8%d9%88%d8%a7%d8%a8%d8%a9-%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a2%d9%85%d9%86%d8%a9-%d9%84%d8%a3%d8%b9\/\" target=\"_self\"><strong>\u0628\u0648\u0627\u0628\u0627\u062a \u0622\u0645\u0646\u0629<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0627\u062a. \u0623\u0641\u0627\u062f\u062a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0628\u0627\u0646\u062e\u0641\u0627\u0636% \u0641\u064a \u062a\u0630\u0627\u0643\u0631 \u0627\u0644\u062f\u0639\u0645 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0648\u0627\u0628\u0627\u062a \u0645\u062e\u0635\u0635\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0645\u0639 InvestGlass \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0633\u062a \u0641\u064a \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0630\u0627\u062a \u0633\u064a\u0627\u062f\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%a7%d9%84%d8%a5%d8%b9%d8%af%d8%a7%d8%af-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d9%84%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%85%d9%85%d8%a7%d8%b1%d8%b3%d8%a7%d8%aa\/\" target=\"_self\">\u0627\u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a>, \u0648\"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0648\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0646\u0627\u062f\u0631 \u0628\u064a\u0646 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/03\/75ce954a-2db4-440b-abe3-3ac2331b3dfd.png\" alt=\"\u062a\u064f\u0635\u0648\u0650\u0651\u0631 \u0627\u0644\u0635\u0648\u0631\u0629 \u0645\u0631\u0643\u0632 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u062f\u064a\u062b \u0622\u0645\u0646 \u0645\u0644\u064a\u0621 \u0628\u0635\u0641\u0648\u0641 \u0645\u0646 \u0631\u0641\u0648\u0641 \u0627\u0644\u062e\u0648\u0627\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u0631\u0645\u0632 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u064f\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0626\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u062e\u0632\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0636\u0645\u0627\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0632\u0632 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645.\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integration-capabilities-connecting-your-b2c-crm-with-the-digital-ecosystem\">\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644: \u0631\u0628\u0637 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 (CRM) \u0628\u0628\u064a\u0626\u062a\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0633\u0631\u064a\u0639 \u0627\u0644\u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u064a\u0648\u0645\u060c \u062a\u064f\u0639\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062f\u0645\u062c \u0646\u0638\u0627\u0645 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rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%ae%d8%af%d9%85%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" target=\"_self\">\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0627\u0644\u0623\u062f\u0648\u0627\u062a. \u0648\u064a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062f\u0641\u0642 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u0644\u0627\u0633\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0645\u0645\u0627 \u064a\u062f\u0639\u0645 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0645\u0643\u064a\u0646 \u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u062d\u062f\u062b 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\u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/strong> \u0647\u0644 \u0633\u062a\u062a\u0635\u0644 \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0645\u062d\u0641\u0638\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643 \u0648\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629:<\/strong> \u0647\u0644 \u064a\u0645\u062a\u0644\u0643 \u0641\u0631\u064a\u0642\u0643 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0643\u0648\u064a\u0646 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0635\u0629\u061f \u0647\u0644 \u0633\u064a\u0642\u062f\u0645 \u0627\u0644\u0628\u0627\u0626\u0639 \u062a\u062f\u0631\u064a\u0628\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0623\u064a\u0646 \u064a\u062a\u0645 \u062a\u062e\u0632\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0627\u062f\u064a\u0627\u064b\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0646\u0634\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062d\u0644\u064a\u0627\u064b \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629\u061f<\/li>\n\n\n\n<li>\u0645\u0627 \u0647\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0643\u0645 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f<\/li>\n\n\n\n<li>\u0647\u0644 \u0647\u0646\u0627\u0643 \u0641\u0635\u0644 \u0648\u0627\u0636\u062d \u0628\u064a\u0646 \u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u0635\u064a\u0646\u064a\u0629\u061f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u0639\u062f \u0645\u0646\u0635\u0629 InvestGlass \u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u062d\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u062c\u0646\u0628 \u0627\u0644\u0633\u062d\u0628 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0623\u0648 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0645\u064a\u0632\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0648\u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629. \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-core-use-cases-for-b2c-crm-in-regulated-industries\">\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (B2C CRM) \u0628\u0634\u0643\u0644 \u0634\u0627\u0626\u0639 \u0628\u0642\u0637\u0627\u0639\u064a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u062b\u0628\u062a \u0641\u0639\u0627\u0644\u064a\u062a\u0647 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646. \u062a\u062a\u0637\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0645\u0646\u0635\u0627\u062a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0639 \u0641\u062d\u0648\u0635\u0627\u062a \u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062e\u0627\u0635 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%aa%d9%82%d8%a7%d9%86-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d9%85%d9%84-%d9%85%d8%b9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%a7%d9%84\/\" target=\"_self\">\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0628\u0646\u0648\u0643<\/a> \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0641\u064a \u0639\u0627\u0645 2026 \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0645\u0627 \u0628\u0639\u062f \u0639\u0627\u0645 2024. \u064a\u0642\u0644\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0645\u0639 \u0648\u0638\u064a\u0641\u0629 \u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643 (KYC) \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0648\u0642\u062a \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0645\u0646 \u0623\u064a\u0627\u0645 \u0625\u0644\u0649 \u0633\u0627\u0639\u0627\u062a \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627. \u062a\u0635\u0628\u062d \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0633\u0644\u0633\u0629 \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644\u064a \u0648\u062d\u062a\u0649 \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062d\u0633\u0627\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u062b\u0631\u064a\u0627\u0621<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062b\u0631\u0648\u0627\u062a <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d9%86%d8%b8%d8%a7%d9%85-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84\/\" target=\"_self\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0644\u0623\u062a\u0645\u062a\u0629 \u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629\u060c \u0648\u062a\u062a\u0628\u0639 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0636\u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0636\u0645\u0646\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0640 FINMA \u0645\u0639 \u0628\u0642\u0627\u0621 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0631\u0626\u064a\u064b\u0627 \u0644\u0644\u0625\u062f\u0627\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u062c\u062f\u064a\u062f \u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u062a\u0623\u0645\u064a\u0646<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u0637\u0644\u0642 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u062a\u062c\u062f\u064a\u062f \u0622\u0644\u064a\u0629 \u0628\u0639\u0631\u0648\u0636 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629. \u064a\u0631\u0641\u0639 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0628\u0646\u0633\u0628\u0629 22% \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u064a\u062f\u0648\u064a \u0645\u0646 \u0642\u0628\u0644 \u0641\u0631\u0642 \u0627\u0644\u062e\u062f\u0645\u0629. \u062a\u0635\u0628\u062d \u0625\u062f\u0627\u0631\u0629 \u062e\u0637 \u0623\u0646\u0627\u0628\u064a\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0628\u0624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u064a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062f\u064a\u0631 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0623\u062c\u0631\u064a\u0646 \u0648\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0648\u0627\u0628\u0627\u062a \u0645\u0648\u062d\u062f\u0629. \u064a\u0633\u0627\u0639\u062f \u062a\u062a\u0628\u0639 \u0633\u062c\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0644 \u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u062f\u0645\u062c \u0633\u062c\u0644\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u060c \u0648\u0633\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a\u060c \u0648\u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0622\u0645\u0646\u0629 \u0641\u064a \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0630\u0627\u062a \u0633\u064a\u0627\u062f\u0629. \u062a\u0645 \u0628\u0646\u0627\u0621 InvestGlass \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (B2C) \u0647\u0630\u0647\u060c \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sovereign-b2c-crm-why-data-location-and-vendor-independence-matter\">\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u0628\u0627\u0626\u0639 \u0627\u0644\u0633\u064a\u0627\u062f\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646: \u0644\u0645\u0627\u0630\u0627 \u062a\u0647\u0645 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u0627\u0626\u0639<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646\u0630 \u0639\u0627\u0645 2020\u060c \u0643\u062b\u0641 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u062c\u064a\u0648\u0633\u064a\u0627\u0633\u064a \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0639\u0644\u0649 \u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u0639\u0643\u0633 \u0633\u0639\u064a \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0644\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a \u0627\u0644\u0635\u0627\u0631\u0645 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0627\u0644\u0645\u062d\u062f\u062b \u0641\u064a \u0633\u0628\u062a\u0645\u0628\u0631 2023) \u0627\u0644\u0642\u0644\u0642 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0628\u0634\u0623\u0646 \u0645\u0643\u0627\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u0648\u0645\u0646 \u064a\u0645\u0643\u0646\u0647 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0623\u0648 \u0635\u064a\u0646\u064a\u0629 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%af%d9%84%d9%8a%d9%84-%d9%84%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d9%84%d8%a8%d8%a7%d8%a6%d8%b9-%d8%a7%d9%84%d9%85%d9%86%d8%a7%d8%b3%d8%a8-%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84\/\" target=\"_self\">\u0645\u0632\u0648\u062f\u0648 \u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0628\u064a\u0646 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\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u0628\u0644\u063a \u0639\u0646 \u0645\u062e\u0627\u0648\u0641 \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0633\u064a\u0627\u062f\u0629 \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0645\u0632\u0648\u062f\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0636\u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u064a\u0627\u062f\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0645\u062b\u0644 \u0633\u0648\u064a\u0633\u0631\u0627 \u0623\u0648 \u062f\u0627\u062e\u0644\u064a\u064b\u0627 (on-premise)\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d \u062a\u062d\u0643\u0645\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u064a\u062d\u0645\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u064a\u0636\u0645\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0632\u0627\u064a\u0627 \u0633\u064a\u0627\u062f\u0629 \u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0645\u0631\u0627\u0643\u0632 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0645\u0639 \u062d\u0645\u0627\u064a\u0629 \u0635\u0627\u0631\u0645\u0629 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/li>\n\n\n\n<li>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0643\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0648\u0627\u0636\u062d \u0639\u0646 \u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 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\u0627\u0644\u062d\u0645\u0627\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/03\/9d7b9f1e-e32a-4860-87f3-27dd7a47c518.png\" alt=\"\u064a\u0635\u0648\u0631 \u0627\u0644\u0645\u0634\u0647\u062f \u0645\u0646\u0627\u0638\u0631 \u0637\u0628\u064a\u0639\u064a\u0629 \u062e\u0644\u0627\u0628\u0629 \u0644\u062c\u0628\u0627\u0644 \u0627\u0644\u0623\u0644\u0628 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u062a\u062a\u0645\u064a\u0632 \u0628\u062c\u0628\u0627\u0644 \u0645\u0647\u064a\u0628\u0629 \u062a\u062d\u062a \u0633\u0645\u0627\u0621 \u0632\u0631\u0642\u0627\u0621 \u0635\u0627\u0641\u064a\u0629\u060c \u062a\u0631\u0645\u0632 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u062f\u0629. \u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0647\u0627\u062f\u0626 \u062c\u0648\u0647\u0631 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-investglass-delivers-b2c-crm-for-financial-and-regulated-b2c-businesses\">\u0643\u064a\u0641 \u062a\u0642\u062f\u0645 \u0634\u0631\u0643\u0629 InvestGlass \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (B2C CRM) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0645\u0644 InvestGlass \u0643\u0645\u0646\u0635\u0629 CRM \u0648\u0623\u062a\u0645\u062a\u0629 \u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0627\u0644\u0623\u0635\u0644 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2C \u0648 B2B) \u0645\u0628\u0646\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0631\u0642\u0627\u0628\u0629 \u0645\u0634\u062f\u062f\u0629. \u062a\u063a\u0637\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 (B2C) \u0641\u064a \u062d\u0632\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (KYC) \u0641\u064a \u0627\u0644\u0645\u062a\u0635\u0641\u062d \u0623\u0648 \u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0633\u062c\u0644\u0627\u062a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u062a\u0641\u0638\u0648\u0646 \u0628\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a<\/li>\n\n\n\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u062f\u0639\u0648\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u0623\u0645\u064a\u0646 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-5-%d8%ad%d9%84%d9%88%d9%84-%d9%84%d8%a8%d9%88%d8%a7%d8%a8%d8%a9-%d9%85%d8%b4%d8%a7%d8%b1%d9%83%d8%a9-%d9%85%d9%84%d9%81%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\" target=\"_self\">\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a<\/a>, \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u060c \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0645\u062f\u064a\u0631 \u062b\u0631\u0648\u0629 \u0623\u0648\u0631\u0648\u0628\u064a \u064a\u062e\u062f\u0645 5000 \u0639\u0645\u064a\u0644 \u0641\u0631\u062f\u064a. \u0642\u0628\u0644 InvestGlass\u060c \u0643\u0627\u0646\u0648\u0627 \u064a\u0639\u0645\u0644\u0648\u0646 \u0628\u0623\u062f\u0648\u0627\u062a \u0645\u062c\u0632\u0623\u0629: \u0646\u0638\u0627\u0645 \u0648\u0627\u062d\u062f \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0622\u062e\u0631 \u0644\u0640 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\"\u060c \u0648\u062c\u062f\u0627\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a\u060c \u0648\u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0639\u0627\u0646\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u063a\u064a\u0631 \u0645\u062a\u0633\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u062a\u0637\u0628\u064a\u0642 \u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633\u060c \u0642\u0627\u0645\u0648\u0627 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\u0628\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0648\u0623\u0646\u0645\u0627\u0637 \u062a\u0641\u0627\u0639\u0644\u0647\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629: 35% \u0645\u0643\u0627\u0633\u0628 \u0641\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644. \u062a\u062a\u0628\u0646\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u062d\u0644\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 InvestGlass \u0644\u062d\u0645\u0627\u064a\u0629 \u0633\u064a\u0627\u062f\u062a\u0647\u0627 \u0648\u0633\u064a\u0627\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0640 Zoho CRM \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0645\u0637\u0627\u0628\u0642\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0633\u064a\u0627\u062f\u064a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementation-tips-getting-the-most-from-a-b2c-crm\">\u0646\u0635\u0627\u0626\u062d \u0644\u0644\u062a\u0646\u0641\u064a\u0630: \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0641\u0634\u0644 \u0645\u0634\u0627\u0631\u064a\u0639 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0633\u0628\u0628 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u0641\u0627\u0644\u0645\u0646\u0635\u0629 \u0646\u0641\u0633\u0647\u0627 \u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0628\u0646\u064a \u0645\u0624\u0633\u0633\u062a\u0643 \u0644\u0647\u0627. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062a\u0633\u0644\u0633\u0644 \u0639\u0645\u0644\u064a \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0627\u062a B2C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 1: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u062d\u0642\u0642<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u062a\u064a\u0634 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0642\u0628\u0644 \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0646\u0638\u0627\u0645. \u062d\u062f\u062f \u0645\u0643\u0627\u0646 \u062d\u062f\u0648\u062b \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0646\u0637\u0628\u0642 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u062d\u064a\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0648\u062d\u0627\u0644\u0629 \u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643. \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0644\u0628\u064a \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 3: \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u0628\u0646\u0627\u0621 \u0631\u062d\u0644\u0627\u062a \u062a\u0631\u062d\u064a\u0628\u064a\u0629\u060c \u0648\u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629\u060c \u0648\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0644\u0644\u0645\u062e\u0627\u0637\u0631. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0630\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u064a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0644\u062c \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u0623\u062a\u0645\u062a\u0629 \u0643\u0644 \u0634\u064a\u0621 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 4: \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0641\u0631\u0642 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f\u0645 \u062a\u062f\u0631\u064a\u0628\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u064a\u063a\u0637\u064a \u0643\u0644 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0648\u0644\u0643\u0646 \u0644\u0645\u0627\u0630\u0627 \u062a\u0648\u062c\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0639\u064a\u0646\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0646\u0647\u062c \u062a\u062c\u0631\u064a\u0628\u064a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062f\u0623 \u0628\u0648\u062d\u062f\u0629 \u0639\u0645\u0644 \u0648\u0627\u062d\u062f\u0629\u060c \u0645\u062b\u0644 \u0628\u0644\u062f \u0645\u0639\u064a\u0646 \u0623\u0648 \u0634\u0631\u064a\u062d\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0639\u064a\u0646\u0629. \u064a\u062f\u0639\u0645 InvestGlass \u0643\u0644\u0627\u064b \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (on-premise) \u0648\u0639\u0628\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629\u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0633\u064a\u0627\u062f\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629. \u0645\u0639 \u0646\u0645\u0648 \u0639\u0645\u0644\u0643\u060c \u0642\u0645 \u0628\u0627\u0644\u062a\u0648\u0633\u0639 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-b2c-crm-as-the-backbone-of-sovereign-customer-relationships\">\u062e\u0627\u062a\u0645\u0629: \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f (B2C CRM) \u0643\u0639\u0645\u0648\u062f \u0641\u0642\u0631\u064a \u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u064a\u0627\u062f\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u062a\u0637\u0648\u0631\u062a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 B2C \u0644\u062a\u0635\u0628\u062d \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u062e\u0627\u0635\u0629 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u062a\u062e\u0636\u0639 \u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0635\u0627\u0631\u0645\u0629. \u0644\u0642\u062f \u0648\u0644\u062a \u0623\u064a\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0641\u0636\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f (B2C) \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0628\u0637\u0631\u0642 \u062a\u062d\u062a\u0631\u0645 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u064a\u0627\u062f\u062a\u0647\u0645 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645. \u0625\u0646\u0647\u0627 \u062a\u062d\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0639 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0637\u0648\u0627\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u062f\u0645 InvestGlass \u0639\u0631\u0636\u064b\u0627 \u0641\u0631\u064a\u062f\u064b\u0627 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 (CRM) \u0642\u0648\u064a \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C) \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0623\u0648 \u0627\u0644\u0635\u064a\u0646\u064a\u0629. \u062a\u062d\u0645\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0644\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0646\u0638\u0631 \u0641\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (B2C) \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u062f\u0648\u0644\u0629:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0631\u0643\u0632\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u062a\u062d\u0643\u0645 \u0643\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644<\/li>\n\n\n\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644 \u0639\u0646 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629<\/li>\n\n\n\n<li>\u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u062f\u0645\u062c\u0629 \u0644\u0644\u0625\u0639\u062f\u0627\u062f\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0628\u0648\u0627\u0628\u0629<\/li>\n\n\n\n<li>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0645 \u0628\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0644\u0631\u062d\u0644\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u062d\u062f\u062f \u0623\u064a\u0646 \u064a\u0645\u0643\u0646 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0633\u064a\u0627\u062f\u064a \u0645\u062b\u0644 InvestGlass \u0623\u0646 \u064a\u062d\u0644 \u0645\u062d\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062c\u0632\u0623\u0629\u060c \u0648\u064a\u0642\u0644\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u060c \u0648\u064a\u062d\u0633\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062d\u0642\u0642 \u0623\u0631\u0628\u0627\u062d\u064b\u0627 \u0639\u0628\u0631 \u0643\u0644 \u0645\u0642\u064a\u0627\u0633 \u0645\u0647\u0645.<\/p>","protected":false},"excerpt":{"rendered":"<p>Consumer expectations have shifted dramatically. In 2026, individual customers demand personalised, privacy-respecting experiences across every touchpoint. For organisations selling directly to consumers, a dedicated B2C CRM has become essential infrastructure. This guide explains what B2C CRM means, how it differs from B2B systems, and why sovereign platforms like InvestGlass matter for regulated industries. What is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1357,19,1378],"class_list":["post-49287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-b2c-crm","tag-crm","tag-sovereign-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2C CRM: Essential for Consumer-Centric Businesses<\/title>\n<meta name=\"description\" content=\"Explore the essentials of B2C CRM and learn how it transforms customer relationships for direct-to-consumer brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ar\/\u062a\u0639\u0631\u064a\u0641-crm-\u0644\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a-\u0645\u0639-\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c-\u0641\u0648\u0627\u0626\u062f\u0647\u060c\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C CRM: Definition, Benefits, and Why Sovereign Platforms Like InvestGlass Matter in 2026\" \/>\n<meta property=\"og:description\" content=\"Consumer expectations have shifted dramatically. In 2026, individual customers demand personalised, privacy-respecting experiences across every\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ar\/\u062a\u0639\u0631\u064a\u0641-crm-\u0644\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a-\u0645\u0639-\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c-\u0641\u0648\u0627\u0626\u062f\u0647\u060c\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T08:22:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T08:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 \u062f\u0642\u064a\u0642\u0629\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0641\u064a \u0646\u0645\u0648\u0630\u062c (B2C): \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643","description":"\u0627\u0633\u062a\u0643\u0634\u0641 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0628\u0627\u0634\u0631\u0629\u064b.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/ar\/\u062a\u0639\u0631\u064a\u0641-crm-\u0644\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a-\u0645\u0639-\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c-\u0641\u0648\u0627\u0626\u062f\u0647\u060c\/","og_locale":"ar_AR","og_type":"article","og_title":"B2C CRM: Definition, Benefits, and Why Sovereign Platforms Like InvestGlass Matter in 2026","og_description":"Consumer expectations have shifted dramatically. 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