{"id":48918,"date":"2026-02-03T15:53:58","date_gmt":"2026-02-03T14:53:58","guid":{"rendered":"https:\/\/www.investglass.com\/?p=48918"},"modified":"2026-02-06T16:27:25","modified_gmt":"2026-02-06T15:27:25","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d9%81%d9%8a-%d9%85%d8%ac%d8%a7%d9%84-%d8%a7%d9%84%d8%aa%d9%85%d9%88","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ar\/how-to-improve-client-experience-in-finance\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648\u0644\u0648\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646\u0630 \u0639\u0627\u0645 2020\u060c \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u062a\u0633\u0627\u0631\u0639 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0639\u0635\u0631 \u0643\u0648\u0641\u064a\u062f-19\u060c \u0648\u062a\u0639\u0637\u064a\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0641\u0633 \u0627\u0644\u0622\u0646 \u0623\u064a \u0645\u0639\u064a\u0627\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 2024-2026 \u062f\u0645\u062c \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0648\u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0643\u0633\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645 \u0641\u064a \u0645\u0634\u0647\u062f \u062a\u0632\u062f\u0627\u062f \u0641\u064a\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/li>\n\n\n\n<li>\u062a\u0633\u0627\u0639\u062f \u0634\u0631\u0643\u0629 InvestGlass\u060c \u0628\u0635\u0641\u062a\u0647\u0627 \u0645\u0646\u0635\u0629 \u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0633\u064a\u0627\u062f\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629\u060c \u0627\u0644\u0628\u0646\u0648\u0643 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0631\u0645\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0648\u062d\u062a\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629.<\/li>\n\n\n\n<li>\u064a\u0631\u062a\u0628\u0637 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0628\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633: \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u064f\u062f\u0627\u0631\u0629 \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0627\u062c\u0639\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0641\u064a \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u0638\u0645.<\/li>\n\n\n\n<li>\u062a\u0642\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u064f\u0645\u0643\u0651\u0646\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u064b \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0631\u062d\u0644\u0629, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a7%d9%84%d8%aa%d9%87%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9\/\" target=\"_blank\" rel=\"noopener\" title=\"\u0627\u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5855\">\u0627\u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a> \u0648\"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\"\u060c \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-client-experience-matters-in-financial-services\"><span class=\"ez-toc-section\" id=\"Why_Client_Experience_Matters_in_Financial_Services\"><\/span>\u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2025\u060c \u0633\u062a\u0639\u062a\u0628\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 80% \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u064a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627\u060c \u0648\u0647\u064a \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0631\u0633\u0648\u0645 \u0623\u0648 \u062d\u062a\u0649 \u062a\u0631\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u062a\u063a\u064a\u064a\u0631\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u064a\u0651\u0645 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u0641\u0625\u0646 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0641\u0627\u0648\u0636. \u0641\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0639\u0647\u062f\u0648\u0646 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u0645\u062f\u062e\u0631\u0627\u062a \u062d\u064a\u0627\u062a\u0647\u0645 \u0648\u0623\u0645\u0648\u0627\u0644 \u062a\u0642\u0627\u0639\u062f\u0647\u0645 \u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0623\u0639\u0645\u0627\u0644\u0647\u0645. \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0647\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u062b\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0648\u0621 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u062a\u0645\u062a\u062f \u0627\u0644\u0639\u0648\u0627\u0642\u0628 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0645\u062c\u0631\u062f \u0645\u0639\u0627\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062f \u0641\u0647\u0645 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0644\u0628\u064a\u062a\u0647\u0627 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0648\u0644\u0627\u0621. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0648\u0627\u0621\u0645\u0629 \u0639\u0631\u0648\u0636\u0647\u0645 \u0645\u0639 \u0645\u0627 \u064a\u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0633\u0629 \u0648\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0623\u0646 \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 70\u201380% \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0639\u062a\u0628\u0631\u0648\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0647\u0645\u0629 \u0628\u0642\u062f\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0646\u0641\u0633\u0647\u0627. \u0648\u062a\u0634\u0647\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0631\u062a\u0641\u0627\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20\u201330% \u0628\u064a\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u0627\u064b. \u0648\u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 62% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0633\u064a\u063a\u064a\u0631\u0648\u0646 \u0645\u0632\u0648\u062f\u064a \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0639\u062f \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0628\u064a\u0629\u060c \u0648\u0647\u064a \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u062a\u0643\u0644\u0641 \u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0633\u0646\u0648\u064a\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0645\u0627 \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u0648\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u0628: \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0645\u0637\u0648\u0644\u0629 \u062a\u062d\u0628\u0637 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0641\u062a\u062d\u0648\u0627 \u062d\u0633\u0627\u0628\u064b\u0627 \u0645\u0635\u0631\u0641\u064a\u064b\u0627\u060c \u0648\u0627\u0644\u0631\u062f\u0648\u062f \u0627\u0644\u0628\u0637\u064a\u0626\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u0636\u0639\u0641 \u0627\u0644\u062b\u0642\u0629\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0629 \u063a\u064a\u0631 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u062a\u062e\u0644\u0642 \u0642\u0644\u0642\u064b\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0633\u0627\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0625\u064a\u0641\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass)\u060c \u0646\u0624\u0645\u0646 \u0628\u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u0635\u0645\u0645 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u060c \u0648\u0644\u064a\u0633 \u0643\u0625\u0636\u0627\u0641\u0629 \u0644\u0627\u062d\u0642\u0629. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0623\u0646 \u0643\u0644 \u062a\u062d\u0633\u064a\u0646 \u064a\u062e\u062f\u0645 \u0643\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-modern-financial-client-journey\"><span class=\"ez-toc-section\" id=\"Understanding_the_Modern_Financial_Client_Journey\"><\/span>\u0641\u0647\u0645 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u064a\u0633\u062a \u062e\u0637\u064a\u0629. \u0641\u0647\u064a \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0628\u062f\u0623 \u0628\u0634\u0643\u0644 \u0631\u0642\u0645\u064a \u0639\u0628\u0631 \u0645\u062d\u0631\u0643 \u0628\u062d\u062b\u060c \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0623\u0648 \u0645\u0648\u0642\u0639 \u0645\u0642\u0627\u0631\u0646\u0629\u060c \u062b\u0645 \u062a\u062f\u0645\u062c \u0628\u064a\u0646 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062c\u0648\u0627\u0644\u060c \u0648\u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0633\u0646\u0648\u0627\u062a \u0623\u0648 \u062d\u062a\u0649 \u0639\u0642\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0631\u062d\u0644\u0629<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0645\u0646 \u0630\u0648\u064a \u0627\u0644\u0645\u0644\u0627\u0621\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u0639\u0642\u062f\u0629 \u062a\u062a\u0637\u0644\u0628 \u0627\u062a\u0635\u0627\u0644\u0627\u064b \u0639\u0627\u0644\u064a\u0627\u064b \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639\u0642\u062f\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629\u060c \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0635\u0627\u062d\u0628 \u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629 \u0648\u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0636\u063a\u0637 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0645\u062f\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0630\u0627\u062a\u064a \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u0645\u062a\u062d\u0631\u0643 \u0623\u0648\u0644\u0627\u064b\u060c \u062d\u0633\u0627\u0633 \u0644\u0644\u0633\u0639\u0631<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629\u060c \u0648\u0645\u062d\u0627\u062f\u062b\u0629 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0628\u062d\u062b<\/strong>: \u064a\u0633\u062a\u0643\u0634\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643<\/strong>: \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u0648\u0644 \u0627\u0644\u062d\u0627\u0633\u0645 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/strong>: \u0644\u062d\u0638\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0633\u0644\u0633\u0629<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629<\/strong>: \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u062a\u0642\u0648\u0651\u0636\u0647<\/li>\n\n\n\n<li><strong>\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062d\u064a\u0627\u062a\u064a\u0629<\/strong>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u062a\u0642\u0627\u0639\u062f\u060c \u0648\u0627\u0644\u0627\u0646\u0633\u062d\u0627\u0628 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u064a\u0631\u0627\u062b \u062d\u064a\u062b \u062a\u064f\u0639\u062f \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0636\u0645\u0646 \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062b\u0642\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u062f\u0647\u0627 \u0645\u0639\u0638\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u0628\u0637\u0629. \u0648\u064a\u062a\u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u062f\u064a \u0641\u064a \u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u062a\u0648\u0635\u064a\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u062a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647\u0627 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0643\u0648\u0646\u0647\u0627 \u0639\u0642\u0628\u0627\u062a \u0628\u064a\u0631\u0648\u0642\u0631\u0627\u0637\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643: \u062a\u0648\u0641\u0631 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0646\u0642\u0637\u0627\u0639 \u0623\u062b\u0646\u0627\u0621 \u0641\u062a\u062d \u0627\u0644\u062d\u0633\u0627\u0628\u060c \u0648\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0641\u0638\u0629\u060c \u0648\u062a\u0643\u0631\u0627\u0631 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a\u060c \u0643\u0644\u0647\u0627 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u062a\u0639\u0637\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mapping-the-client-journey-in-practice\"><span class=\"ez-toc-section\" id=\"Mapping_the_Client_Journey_in_Practice\"><\/span>\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u0646\u064a \u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u0648\u062b\u064a\u0642 \u0645\u0633\u0627\u0631\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u201c\u0641\u062a\u062d \u062d\u0633\u0627\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c\u201d \u0623\u0648 \u201c\u0627\u0644\u062a\u0642\u062f\u0645 \u0628\u0637\u0644\u0628 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0631\u0636 \u0644\u0648\u0645\u0628\u0627\u0631\u062f\u201d \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0643\u0644 \u0644\u062d\u0638\u0629 \u0645\u0646 \u0644\u062d\u0638\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0628\u062f\u0623 \u0645\u0639\u0638\u0645 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0622\u0646 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629. \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0628\u062f\u0648\u0646 \u0645\u0635\u0637\u0644\u062d\u0627\u062a<\/li>\n\n\n\n<li>\u062d\u0627\u0633\u0628\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u0644\u0639\u0648\u0627\u0626\u062f \u0623\u0648 \u0627\u0644\u0631\u0633\u0648\u0645 \u0623\u0648 \u0633\u062f\u0627\u062f \u0627\u0644\u0642\u0631\u0648\u0636<\/li>\n\n\n\n<li>\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0639\u0646\u062f \u0638\u0647\u0648\u0631 \u0623\u0633\u0626\u0644\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u062a\u062d\u0648\u0644\u062a \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0641\u062a\u062d \u0627\u0644\u062d\u0633\u0627\u0628 \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0648\u0631\u0642\u064a\u0629 \u0648\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u0648\u0639 \u0625\u0644\u0649 \u062a\u062f\u0641\u0642\u0627\u062a \u0639\u0645\u0644 \u0631\u0642\u0645\u064a\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0622\u0644\u064a \u0645\u0646 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\". \u0648\u0647\u0630\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0623\u064a\u0627\u0645 \u0641\u062a\u062d \u0627\u0644\u062d\u0633\u0627\u0628 \u0645\u0646 \u0623\u064a\u0627\u0645 \u0625\u0644\u0649 \u062f\u0642\u0627\u0626\u0642 \u0645\u0639 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0639\u0644\u0649 \u0639\u0631\u0636 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u064a\u0645 \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/li>\n\n\n\n<li>\u0631\u0624\u0649 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u062a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%a7%d9%81%d8%b8\/\" target=\"_blank\" rel=\"noopener\" title=\"ESG\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5856\">ESG<\/a> \u0646\u062a\u0627\u0626\u062c \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/li>\n\n\n\n<li>\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0644\u0641\u0631\u0635 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u0632\u0646<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0637\u0648\u0631\u062a \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0623\u064a\u0636\u064b\u0627. \u0641\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062e\u062f\u0645\u0629 \u0630\u0627\u062a\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0627\u0639\u0629 \u0637\u0648\u0627\u0644 \u0623\u064a\u0627\u0645 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0644\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u0648\u0627\u0644\u062a\u0635\u0639\u064a\u062f \u0627\u0644\u0633\u0631\u064a\u0639 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0622\u0645\u0646\u0629 \u0623\u0648 \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u0627\u0644\u0647\u0627\u062a\u0641 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643<\/strong>\u0645\u0635\u0631\u0641 \u062e\u0627\u0635 \u0633\u0648\u064a\u0633\u0631\u064a \u064a\u0633\u062a\u062e\u062f\u0645 \u0645\u0633\u0627\u0631\u0627\u062a InvestGlass \u064a\u0648\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0646 \u0646\u0645\u0648\u0630\u062c \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0625\u0644\u0649 \u0645\u062d\u0641\u0638\u0629 \u0645\u0645\u0648\u0644\u0629 \u062f\u0648\u0646 \u0625\u0631\u0633\u0627\u0644 \u0645\u0644\u0641\u0627\u062a PDF \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u064a\u0643\u0645\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0628\u0634\u0643\u0644 \u0622\u0645\u0646\u060c \u0648\u064a\u062a\u0644\u0642\u0649 \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0622\u0644\u064a\u0629 \u0644\u0644\u062d\u0627\u0644\u0629\u060c \u0648\u064a\u062c\u062f\u0648\u0644 \u0645\u0643\u0627\u0644\u0645\u0629 \u0641\u064a\u062f\u064a\u0648 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631 \u0627\u0644\u0645\u062e\u0635\u0635 \u0644\u0647\u060c \u0648\u0643\u0644 \u0630\u0644\u0643 \u062f\u0627\u062e\u0644 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-onboarding-and-kyc-removing-friction-without-losing-control\"><span class=\"ez-toc-section\" id=\"Digital_Onboarding_and_KYC_Removing_Friction_Without_Losing_Control\"><\/span>\u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\": \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u062f\u0648\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0633\u064a\u0637\u0631\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 (KYC) \u0646\u0642\u0637\u062a\u064a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u064a\u0644\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0633\u064a\u0627\u0642\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f \u0648\u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629. \u0648\u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0642 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0646 \u0645\u0624\u0633\u0633\u062a\u0643 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0628\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647 \u0627\u0644\u0623\u0648\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u0644\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u0648\u0642\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 50-80% \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0648\u0639. \u064a\u0643\u0645\u0646 \u0627\u0644\u0633\u0631 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u062a\u062f\u0641\u0642\u0627\u062a \u0639\u0645\u0644 \u062a\u0628\u062f\u0648 \u0628\u0633\u064a\u0637\u0629 \u0645\u0639 \u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0635\u0627\u0631\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0645\u0627\u0630\u062c \u0645\u0645\u0644\u0648\u0621\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u062c\u064a \u0627\u0644\u0630\u064a \u064a\u0637\u0644\u0628 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u064a\u0647\u0627 \u0641\u0642\u0637<\/li>\n\n\n\n<li>\u062a\u062c\u0645\u064a\u0639 \u0622\u0645\u0646 \u0644\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0645\u0639 \u062a\u0639\u0644\u064a\u0645\u0627\u062a \u062a\u062d\u0645\u064a\u0644 \u0648\u0627\u0636\u062d\u0629<\/li>\n\n\n\n<li>\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u062f\u0645 \u0645\u0631\u0626\u064a\u0629 \u062a\u0648\u0636\u062d \u062d\u0627\u0644\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632<\/li>\n\n\n\n<li>\u062a\u0623\u0643\u064a\u062f \u0641\u0648\u0631\u064a \u0648\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u0628\u0644 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0648\u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0648\u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0634\u0631\u064a\u0637\u0629 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0642\u0648\u064a\u0629. \u064a\u062a\u064a\u062d \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u062d\u062f\u064a\u062b\u0629 \u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u0633 \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 InvestGlass \u062a\u062f\u0641\u0642\u0627\u062a \u0639\u0645\u0644 \u0631\u0642\u0645\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0647\u064a\u0626\u0629 \u0648\u0633\u064a\u0631 \u0639\u0645\u0644 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0648\u064a\u0646 \u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0642\u0648\u0627\u0639\u062f FINMA \u0648\u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0642\u0648\u0627\u0639\u062f \u0625\u0642\u0627\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0633\u0644\u0633\u0629 \u064a\u0637\u0644\u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0635\u0631\u064a\u0648\u0646.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balancing-compliance-security-and-convenience\"><span class=\"ez-toc-section\" id=\"Balancing_Compliance_Security_and_Convenience\"><\/span>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u062c\u062f \u062a\u0648\u062a\u0631\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0635\u0627\u0631\u0645\u0629 \u0644\u0645\u0643\u0627\u0641\u062d\u0629 \u063a\u0633\u064a\u0644 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0641\u064a \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a (AMLD)\u060c \u0648\u0642\u0627\u0646\u0648\u0646 \u0645\u0643\u0627\u0641\u062d\u0629 \u063a\u0633\u064a\u0644 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a (AMLA)\u060c \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0645\u0644\u0627\u0621\u0645\u0629 \u062a\u0648\u062c\u064a\u0647 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (MiFID II)\u060c \u0648\u0628\u064a\u0646 \u0637\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631\u0628 \u201c\u0628\u0646\u0642\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u201d. \u062a\u062a\u0637\u0644\u0628 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u062a\u0635\u0645\u064a\u0645\u0627\u064b \u0645\u062f\u0631\u0648\u0633\u0627\u064b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0635\u0645\u0645 \u0639\u0645\u0644\u064a\u0627\u062a \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" \u0628\u062d\u064a\u062b \u062a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647\u0627 \u062a\u062c\u0627\u0631\u0628 \u0645\u0648\u062c\u0647\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0646\u0645\u0627\u0630\u062c \u0627\u0633\u062a\u062c\u0648\u0627\u0628:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u062e\u062f\u0645 \u0644\u063a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u063a\u064a\u0631 \u062a\u0642\u0646\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u062d\u0627\u0621<\/li>\n\n\n\n<li>\u062a\u0642\u062f\u064a\u0645 \u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0633\u0628\u0628 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0643\u0644 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0634\u0643\u0644 \u0645\u0646\u0637\u0642\u064a<\/li>\n\n\n\n<li>\u0627\u0644\u0633\u0645\u0627\u062d \u0628\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062d\u0641\u0638 \u0648\u0627\u0644\u0627\u0633\u062a\u0626\u0646\u0627\u0641 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u0645\u0646 \u0639\u0627\u0645\u0644 \u0645\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u0646\u0643\u064a\u0646. \u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0634\u0641\u064a\u0631 \u0645\u0646 \u0637\u0631\u0641 \u0625\u0644\u0649 \u0637\u0631\u0641 \u0644\u062c\u0645\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0646\u0642\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n\n\n\n<li>\u0645\u0635\u0627\u062f\u0642\u0629 \u0642\u0648\u064a\u0629 (\u0627\u0644\u0645\u0635\u0627\u062f\u0642\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 (MFA\u060c \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u064a\u0648\u064a\u0629)<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/li>\n\n\n\n<li>\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u0644\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0622\u0644\u064a\u0629 \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u064a\u062f\u0648\u064a\u064b\u0627 \u0648\u062a\u0636\u0645\u0646 \u0627\u062a\u0628\u0627\u0639 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0644\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0635\u062d\u064a\u062d \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0648\u0637\u0646\u0647 \u0648\u0645\u0644\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0639\u0627\u0628\u0631 \u0644\u0644\u062d\u062f\u0648\u062f \u0641\u064a \u0639\u0627\u0645 2025 \u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647\u0647 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" \u0648\u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0639\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0648\u0636\u0639\u0647 \u0627\u0644\u062e\u0627\u0635.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-16.png\" alt=\"\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\" class=\"wp-image-48993\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-16.png 600w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-16-300x200.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-16-18x12.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalisation-segmentation-and-portfolio-management\"><span class=\"ez-toc-section\" id=\"Personalisation_Segmentation_and_Portfolio_Management\"><\/span>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0639\u062a\u0628\u0627\u0631\u064b\u0627 \u0645\u0646 \u0639\u0627\u0645 2023 \u0641\u0635\u0627\u0639\u062f\u064b\u0627\u060c \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062e\u0635\u064a\u0635 \u0645\u0633\u062a\u0648\u0649 Netflix \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644: \u0645\u062d\u0627\u0641\u0638 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0648\u0645\u062d\u062a\u0648\u0649 \u0645\u0644\u0627\u0626\u0645 \u0648\u0645\u0634\u0648\u0631\u0629 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u062a\u0639\u0643\u0633 \u0638\u0631\u0648\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u064a\u062f\u0629. \u0648\u0647\u0630\u0627 \u064a\u0645\u062b\u0644 \u062a\u062d\u0648\u0644\u0627\u064b \u062c\u0648\u0647\u0631\u064a\u0627\u064b \u0641\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0645\u064a\u0637 \u0627\u0644\u0642\u0648\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (\u0627\u0644\u0646\u0645\u0648\u060c \u0627\u0644\u062f\u062e\u0644\u060c \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644)<\/li>\n\n\n\n<li>\u062a\u062d\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 (\u062a\u0645 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u062a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629)<\/li>\n\n\n\n<li>\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0642\u064a\u0645 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0632\u0645\u0646\u064a \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u064a\u0648\u0644\u0629<\/li>\n\n\n\n<li>\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u0647\u0645\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0627\u0639\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0646\u0647\u062c \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0632\u0627\u064a\u0627<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u0633\u062a\u0648\u064a\u0627\u062a AUM<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0631\u0633\u0648\u0645\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0644\u0645\u0648\u0627\u0631\u062f<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062a\u062f\u0627\u0648\u0644\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0628\u0648\u0627\u0628\u0629\u060c \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062d\u064a\u0627\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0647\u0646\u064a\u0648\u0646 \u0627\u0644\u0634\u0628\u0627\u0628\u060c \u0648\u0627\u0644\u0645\u062a\u0642\u0627\u0639\u062f\u0648\u0646 \u0642\u0628\u0644 \u0627\u0644\u062a\u0642\u0627\u0639\u062f\u060c \u0648\u0627\u0644\u0645\u062a\u0642\u0627\u0639\u062f\u0648\u0646<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u063a\u0648\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0632\u0645\u0646\u064a\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062e\u062f\u0645\u0629 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0648\u0645\u062d\u0644\u064a\u0629<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0631\u062a\u0628\u0637 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0644\u0644\u0623\u0635\u0648\u0644\u060c \u0648\u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b\u060c \u0648\u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0639\u0646\u062f \u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0639\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0639\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0641\u0647\u0645 \u0648\u0627\u0644\u062f\u0639\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0645\u0639 \u0628\u0631\u0646\u0627\u0645\u062c InvestGlass \u0628\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0648\u062d\u062f\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0644\u062a\u0643\u0648\u064a\u0646 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644. \u0648\u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0638\u0647\u0631 \u0641\u0647\u0645\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hyper-personalised-communications-and-offers\"><span class=\"ez-toc-section\" id=\"Hyper_Personalised_Communications_and_Offers\"><\/span>\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0631\u0633\u0627\u0644\u0629 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u064a\u0639\u0643\u0633 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0645\u0642\u062a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0639\u0627\u0644<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0625\u0631\u0633\u0627\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0644\u0639\u0627\u0645 2024 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u062a\u0641\u0648\u064a\u0636\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u0642\u0637<\/li>\n\n\n\n<li>\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u0627\u0643\u062a\u062a\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0623\u0628\u062f\u0648\u0627 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0627\u0644\u0637\u0631\u0648\u062d\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/li>\n\n\n\n<li>\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u062d\u0635\u0627\u062f \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0636\u0631\u064a\u0628\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u062a\u0631\u0628\u0648\u0646 \u0645\u0646 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0639\u0627\u0645 \u0645\u0639 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/li>\n\n\n\n<li>\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0647\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u063a\u064a\u0631 \u0628\u064a\u0626\u0627\u062a \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u064a\u062d \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0627\u064b \u0623\u0643\u062b\u0631 \u062a\u0637\u0648\u0631\u0627\u064b. \u064a\u0634\u064a\u0631 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u062a\u0645 \u0627\u0633\u062a\u0639\u0631\u0627\u0636\u0647\u060c \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0641\u0627\u0626\u062a\u0629\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0625\u0644\u0649 \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0638\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u062a\u0648\u0627\u0641\u0642\u064b\u0627. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0639 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629\u060c \u0645\u0639 \u0648\u062c\u0648\u062f \u0645\u0633\u0627\u0631\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0648\u0627\u0636\u062d\u0629 \u062a\u0648\u062b\u0642 \u0633\u0628\u0628 \u062a\u0642\u062f\u064a\u0645 \u0643\u0644 \u062a\u0648\u0635\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u0628\u062b\u0642 \u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a \u0645\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0645\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u062f\u0648\u0627\u0646\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d8%af%d9%88%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/\" target=\"_blank\" rel=\"noopener\" title=\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5857\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> \u062a\u064f\u0646\u0633\u0642 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0632\u0623\u0629 \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u062c\u0645\u064a\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0647\u062a\u0645\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062d\u0645\u0627\u064a\u0629 \u062b\u0631\u0648\u0627\u062a\u0647\u0645.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-omnichannel-engagement-blending-digital-and-human-advice\"><span class=\"ez-toc-section\" id=\"Omnichannel_Engagement_Blending_Digital_and_Human_Advice\"><\/span>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a: \u0627\u0644\u0645\u0632\u062c \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0628\u0634\u0631\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062a\u0649 \u0641\u064a \u0639\u0627\u0645 2026\u060c \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0628\u0634\u0631\u064a \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629: \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u062a\u0642\u0627\u0639\u062f\u060c \u0623\u0648 \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0645\u064a\u0631\u0627\u062b\u060c \u0623\u0648 \u062a\u0639\u0627\u0642\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642. \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u064a\u0641\u0636\u0644\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u0627\u0644\u0631\u0627\u062d\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0623\u0631\u0635\u062f\u0629 \u0623\u0648 \u062a\u062d\u062f\u064a\u062b \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0646\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0648\u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0627\u0644\u0641\u0631\u0648\u0639\u060c \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u062f\u0648\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0643\u0631\u0631\u0629 \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0633\u0644\u064a\u0645 \u0645\u062a\u0639\u062b\u0631\u0629. \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0647\u0645 \u0625\u0639\u0627\u062f\u0629 \u0634\u0631\u062d \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0623\u0642\u0633\u0627\u0645 \u0645\u0646\u0641\u0635\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0645\u0643\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0636\u062d:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0646\u0648\u0639 \u0627\u0644\u0645\u0647\u0645\u0629<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0635\u0639\u064a\u062f<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0634\u064a\u0643\u0627\u062a \u0627\u0644\u0623\u0631\u0635\u062f\u0629 \u0648\u0627\u0644\u0643\u0634\u0648\u0641<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0627\u0644\u0628\u0648\u0627\u0628\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0631\u0648\u0628\u0648\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629 \u2192 \u0627\u0644\u062f\u0639\u0645 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0629 \u0627\u0644\u0622\u0645\u0646\u0629<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0631\u0627\u0633\u0644\u0629 \u0627\u0644\u0622\u0645\u0646\u0629\u060c \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0639\u0642\u062f (\u0627\u0644\u062a\u0642\u0627\u0639\u062f\u060c \u0627\u0644\u062a\u0631\u0643\u0627\u062a)<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u062c\u062a\u0645\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631 (\u0634\u062e\u0635\u064a\u0627\u064b\/\u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648)<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0625\u062d\u0627\u0644\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u062a\u0633\u062c\u064a\u0644 \u062c\u0645\u064a\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u062d\u062f\u062b \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631 \u0645\u0639 \u0623\u062d\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0625\u0646\u0647 \u064a\u0631\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629: \u0646\u0634\u0627\u0637 \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u060c \u0648\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0639\u0644\u0642\u0629\u060c \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0627\u0644\u0623\u062e\u064a\u0631\u060c \u0648\u0627\u0644\u0645\u0642\u062a\u0646\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0648\u0647\u0630\u0627 \u064a\u0632\u064a\u0644 \u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0639\u0628\u0627\u0631\u0629 \u201c\u0644\u0642\u062f \u0623\u062e\u0628\u0631\u062a \u0632\u0645\u064a\u0644\u0643 \u0628\u0627\u0644\u0641\u0639\u0644\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u0627\u0639\u062f \u0628\u0648\u0627\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 InvestGlass\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0622\u0645\u0646\u0629 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0633\u0644\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0633\u062c\u0644 \u0648\u0627\u062d\u062f \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0646\u0635\u064a\u062d\u0629. \u064a\u0639\u0645\u0644 \u0646\u0647\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0647\u0630\u0627 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0645\u0634\u0627\u0631\u0643\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-17.png\" alt=\"\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\" class=\"wp-image-48994\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-17.png 600w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-17-300x200.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-17-18x12.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-designing-seamless-journeys-across-channels\"><span class=\"ez-toc-section\" id=\"Designing_Seamless_Journeys_Across_Channels\"><\/span>\u062a\u0635\u0645\u064a\u0645 \u0631\u062d\u0644\u0627\u062a \u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u064a\u0633\u062a\u0645\u0631\u0648\u0627 \u0641\u064a \u0642\u0646\u0627\u0629 \u0623\u062e\u0631\u0649 \u062f\u0648\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u062a\u0623\u0646\u0641 \u0637\u0644\u0628 \u0627\u0644\u0642\u0631\u0636 \u0627\u0644\u0630\u064a \u0628\u062f\u0623 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0645\u062f\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0641\u064a \u0645\u0643\u0627\u0644\u0645\u0629 \u0641\u064a\u062f\u064a\u0648\u060c \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u062f\u062e\u0627\u0644\u0647\u0627 \u0645\u0633\u0628\u0642\u0627\u064b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u062d\u0644\u0629:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0633\u0627\u0639\u0629 10 \u0645\u0633\u0627\u0621\u064b<\/li>\n\n\n\n<li>\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0641\u064a \u0635\u0628\u0627\u062d \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u0627\u0644\u064a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0646\u0642\u0644<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0644\u0627\u0645 \u0625\u0634\u0639\u0627\u0631 \u0628\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a<\/li>\n\n\n\n<li>\u062c\u062f\u0648\u0644\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u0648\u0627\u0628\u0629<\/li>\n\n\n\n<li>\u0625\u0646\u0647\u0627\u0621 \u062a\u0641\u0648\u064a\u0636 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0639\u062f \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0639\u0628\u0631 \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/li>\n\n\n\n<li>\u064a\u062a\u0644\u0642\u0649 \u0631\u0633\u0627\u0644\u0629 \u062a\u0631\u062d\u064a\u0628 \u0645\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0648\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0648\u0627\u0621\u0645\u0629 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0642 \u0648\u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0639\u0646 \u0627\u0644\u0631\u0633\u0648\u0645<\/li>\n\n\n\n<li>\u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u0647\u0644\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u062a\u0635\u0627\u0644 \u0645\u0646\u0633\u0642 \u0628\u062d\u064a\u062b \u064a\u0639\u0631\u0636 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0646\u0641\u0633\u0647\u0627<\/li>\n\n\n\n<li>\u0627\u062a\u0641\u0627\u0642\u0627\u062a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629: \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0622\u0645\u0646\u0629 \u0641\u064a \u063a\u0636\u0648\u0646 4 \u0633\u0627\u0639\u0627\u062a \u0639\u0645\u0644\u060c \u0648\u062d\u0644 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0641\u064a \u063a\u0636\u0648\u0646 \u064a\u0648\u0645 \u0639\u0645\u0644 \u0648\u0627\u062d\u062f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0645\u064a\u0632 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u062e\u0627\u0635\u0629\u064b \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0639\u0627\u0628\u0631\u0629 \u0644\u0644\u062d\u062f\u0648\u062f \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629\u060c \u062d\u064a\u062b \u0642\u062f \u064a\u062a\u0646\u0642\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0648\u0627\u0644\u0641\u0631\u0646\u0633\u064a\u0629 \u0648\u0627\u0644\u0623\u0644\u0645\u0627\u0646\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0633\u0644\u0633\u0629 \u0623\u0646\u0638\u0645\u0629 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0627\u0642 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0644\u063a\u0629 \u0623\u0648 \u0627\u0644\u0642\u0646\u0627\u0629.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-and-automation-to-scale-client-experience-safely\"><span class=\"ez-toc-section\" id=\"AI_and_Automation_to_Scale_Client_Experience_Safely\"><\/span>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0644\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0645\u0627\u0646<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u064b \u0645\u0646 \u0639\u0627\u0645 2023 \u0641\u0635\u0627\u0639\u062f\u0627\u064b\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a\u060c \u0623\u062f\u0627\u0629 \u0645\u0631\u0643\u0632\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631 \u0641\u064a \u0627\u0644\u0642\u0637\u0639 \u0627\u0644\u0645\u0627\u0644\u064a. \u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0628\u0634\u0643\u0644 \u062a\u0646\u0627\u0633\u0628\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0648\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0648\u0646 \u0648\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0639\u0646 \u0627\u0644\u0631\u0635\u064a\u062f \u0648\u0633\u062c\u0644 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0648\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0641\u062d\u0648\u0635\u0627\u062a \u0627\u0644\u0623\u0647\u0644\u064a\u0629<\/li>\n\n\n\n<li>\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0628\u0634\u0631\u064a\u064a\u0646 \u0644\u0625\u062c\u0631\u0627\u0621 \u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649 \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u062a\u062d\u0633\u0646 \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0634\u0641 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0639\u0646 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0648\u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062d\u064a\u0627\u062a\u064a\u0629: \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062d\u062f\u062b \u0633\u064a\u0648\u0644\u0629 \u0623\u0648 \u0627\u0642\u062a\u0631\u0627\u0628 \u062a\u0648\u0627\u0631\u064a\u062e \u0627\u0644\u062a\u0642\u0627\u0639\u062f \u0644\u0641\u0626\u0629 2025-2030 \u0623\u0648 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0632\u0628\u062f \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0631\u062f \u0627\u0644\u0641\u0639\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0645\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0628 \u0627\u0644\u062e\u0644\u0641\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0648\u062a\u0648\u062c\u064a\u0647\u0647\u0627<\/li>\n\n\n\n<li>\u0633\u064a\u0631 \u0639\u0645\u0644 \u0645\u0631\u0627\u062c\u0639\u0629 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643<\/li>\n\n\n\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629<\/li>\n\n\n\n<li>\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u062c\u062f\u0648\u0644\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0625\u0646\u0641\u0633\u062a\u063a\u0644\u0627\u0633 (InvestGlass) \u0623\u062f\u0648\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0636\u0645\u0646 \u0628\u064a\u0626\u0629 \u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u0631\u0642\u0627\u0628\u0629 \u0648\u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0645\u0633\u0648\u062f\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0641\u0631\u0635\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644. \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u0623\u0646 \u0647\u0630\u0627 \u064a\u0645\u0646\u0639 \u062a\u0635\u062f\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u0625\u0644\u0649 \u0633\u062d\u0628 \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641\u0629\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0645\u062b\u0644 \u0642\u0644\u0642\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0639\u0645\u0644\u0627\u0621 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-maintaining-human-oversight-and-regulatory-compliance\"><span class=\"ez-toc-section\" id=\"Maintaining_Human_Oversight_and_Regulatory_Compliance\"><\/span>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u064f\u0646\u0638\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0645\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0625\u0634\u0631\u0627\u0641 \u0628\u0634\u0631\u064a \u0648\u0645\u0633\u0627\u0621\u0644\u0629 \u0648\u0627\u0636\u062d\u0629. \u062a\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0648\u0644\u0643\u0646 \u064a\u0638\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0645\u0646 \u0627\u062e\u062a\u0635\u0627\u0635\u064a\u064a\u0646 \u0645\u0631\u062e\u0635\u064a\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0628\u062f\u0623<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u0627\u062c\u0639\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u0648\u0646 \u0623\u0648 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0641\u0633\u064a\u0631<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0648\u062b\u064a\u0642 \u0648\u0627\u0636\u062d \u0644\u0633\u0628\u0628 \u062a\u0642\u062f\u064a\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u062a\u0648\u0635\u064a\u0627\u062a<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0633\u062c\u0644\u0627\u062a \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639\u062a\u0645\u062f\u0629 \u0648\u0645\u062c\u0647\u0648\u0644\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0641\u0642\u0637<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0642\u0636\u0627\u0626\u064a<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0645\u0646\u0627\u0633\u0628\u0629 (\u0633\u0648\u064a\u0633\u0631\u0627\u060c \u0641\u064a \u0627\u0644\u0645\u0642\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a)<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0645\u0648\u062c\u0628 \u0642\u0627\u0646\u0648\u0646 MiFID II \u0648\u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644. \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a\u060c \u0648\u0644\u0643\u0646 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0634\u0631 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u062a\u0633\u0644\u064a\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u064a\u0629 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u062d \u0645\u0639 \u0642\u064a\u0627\u0645 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0628\u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0646 \u062a\u0641\u0647\u0645 \u0633\u0628\u0628 \u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u0623\u0648 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0645\u062e\u0627\u0637\u0631 \u0645\u0639\u064a\u0646\u0629\u060c \u062e\u0627\u0635\u0629\u064b \u0639\u0646\u062f \u0627\u0633\u062a\u062c\u0648\u0627\u0628 \u0627\u0644\u0645\u0634\u0631\u0641\u064a\u0646 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0644 InvestGlass \u062f\u0645\u062c \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0627\u062d\u062a\u0631\u0627\u0645 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0635\u0627\u0631\u0645\u0629 \u0644\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0648\u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0628\u0646\u0648\u0643 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u0633 \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0623\u0648 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-monitoring-and-continuously-improving-client-experience\"><span class=\"ez-toc-section\" id=\"Measuring_Monitoring_and_Continuously_Improving_Client_Experience\"><\/span>\u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0642\u064a\u0627\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062b\u0644 \u0623\u064a \u0645\u0628\u0627\u062f\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u062e\u0631\u0649. \u0641\u0628\u062f\u0648\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u062d\u0644\u0642\u0627\u062a \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0633\u062a\u0638\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0633\u0631\u062f\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0645\u0646\u0647\u062c\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647\u0627 \u0644\u0644\u062a\u0645\u0648\u064a\u0644:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0645\u062a\u0631\u064a<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0648\u0635\u0641<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0647\u062f\u0641<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>NPS \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0629\u060c \u0645\u0642\u0633\u0645\u0629 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>&gt; 40 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0623\u062b\u0631\u064a\u0627\u0621\u060c \u0648&gt; 30 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u062a\u0641\u0627\u0639\u0644 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 CSAT<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0631\u0636\u0627 \u0628\u0639\u062f \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (\u0627\u0644\u0625\u0639\u062f\u0627\u062f\u060c \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a)<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>&gt;4.0\/5.0<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0646\u0642\u0627\u0637 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u0633\u0647\u0648\u0644\u0629 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062d\u0631\u062c\u0629<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>&lt;2.0\/5.0<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0648\u0644<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u062f\u0648\u0646 \u062a\u0635\u0639\u064a\u062f\u0647\u0627<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>&gt;70%<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0631\u0624\u0649 \u0625\u0636\u0627\u0641\u064a\u0629 \u0642\u064a\u0651\u0645\u0629:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0632\u0645\u0646 \u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u0623\u0647\u064a\u0644 (\u0627\u0644\u0647\u062f\u0641: \u0623\u0642\u0644 \u0645\u0646 24 \u0633\u0627\u0639\u0629 \u0644\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0623\u0642\u0644 \u0645\u0646 5 \u0623\u064a\u0627\u0645 \u0644\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629)<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0648\u0631\u0642\u064a\u0629 (\u0627\u0644\u0647\u062f\u0641: &gt;80% \u0631\u0642\u0645\u064a)<\/li>\n\n\n\n<li>\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0648\u062a\u0643\u0631\u0627\u0631 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u0627\u0628\u0629<\/li>\n\n\n\n<li>\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u062d\u0633\u0628 \u062e\u0637 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u0642\u0646\u0627\u0629<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u062c\u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0641\u064a \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639<\/li>\n\n\n\n<li>\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u062f\u0648\u0631\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0623\u0633\u0626\u0644\u0629 \u0645\u0641\u062a\u0648\u062d\u0629<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0634\u0643\u0627\u0648\u0649<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0645\u0644 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a InvestGlass \u0639\u0644\u0649 \u062f\u0645\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0648\u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0623\u0641\u0636\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0623\u0648 \u0623\u0633\u0648\u0623\u0647\u0627. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0645\u0627\u0643\u0646 \u062a\u0631\u0643\u064a\u0632 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u062a\u0623\u062b\u064a\u0631 \u0645\u0645\u0643\u0646.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-a-client-centric-culture-and-governance\"><span class=\"ez-toc-section\" id=\"Building_a_Client_Centric_Culture_and_Governance\"><\/span>\u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0648\u062d\u0648\u0643\u0645\u0629 \u062a\u062a\u0645\u062d\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u064a\u062d \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0631\u0627\u0626\u0639\u0629\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u062a\u062f\u0639\u0645\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0634\u0627\u0631\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648\u0644\u0627\u064b \u0644\u0643\u064a \u062a\u062a\u0631\u0633\u062e \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0625\u0646\u0634\u0627\u0621 \u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u062d\u0648\u0643\u0645\u0629:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u0643\u064a\u0644 \u0644\u062c\u0646\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0643\u062a\u0628 \u0627\u0644\u0623\u0645\u0627\u0645\u064a (\u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u0648\u0646)<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (\u0641\u0631\u0642 \u0627\u0644\u062a\u0623\u0647\u064a\u0644\u060c \u0648\u0641\u0631\u0642 \u0627\u0644\u062e\u062f\u0645\u0629)<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/li>\n\n\n\n<li>\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0641\u0642 \u0647\u0630\u0647 \u0627\u0644\u0644\u062c\u0646\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u062d\u0644\u0629 \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0643\u0628\u064a\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062d\u0648\u0627\u0641\u0632 \u0645\u0639 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062e\u0628\u0631\u0629:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u064f\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u0643\u0631\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0644\u0642\u0648\u0646 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0641\u0627\u0641\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/li>\n\n\n\n<li>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0648\u062c\u062f\u0627\u0646\u064a<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 (\u0627\u0646\u0643\u0645\u0627\u0634 \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062f\u0648\u0631\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631\u0629: \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0645\u0627 \u064a\u0646\u062c\u062d \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0648\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u062a\u062c\u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0628\u064a\u0646 \u0627\u0644\u0637\u0645\u0648\u062d \u0648\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementing-benchmark-customer-service-standards\"><span class=\"ez-toc-section\" id=\"Implementing_Benchmark_Customer_Service_Standards\"><\/span>\u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u064a\u0648\u0645\u060c \u064a\u0639\u062f \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0648\u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0633\u0648\u0642 \u0645\u0632\u062f\u062d\u0645. \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u062a\u0639\u064a\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0648\u0622\u0645\u0646\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0648\u0636\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0642\u064a\u0627\u0633\u064a\u0629 \u0647\u064a \u0641\u0647\u0645 \u0645\u0627 \u064a\u062f\u0631\u0643\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u0627\u064b \u0639\u0644\u0649 \u0623\u0646\u0647 \u0630\u0648 \u0642\u064a\u0645\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0648\u0627\u0635\u0644\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u0645\u0642\u064a\u0627\u0633 \u062c\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0623\u0648 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u062a\u0641\u0648\u0642 \u0641\u064a\u0647 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0623\u064a\u0646 \u062a\u0642\u0635\u0631\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0647\u0627 \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u0631\u0624\u0649 \u0645\u062e\u0635\u0635\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u0628\u0634\u0623\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0623\u0646 \u062a\u062a\u0648\u0642\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0642\u062f\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629. \u0644\u0627 \u064a\u0639\u0632\u0632 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0628\u0646\u064a \u0623\u064a\u0636\u064b\u0627 \u062b\u0642\u0629 \u062f\u0627\u0626\u0645\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0647\u0648 \u0633\u0645\u0629 \u0645\u0645\u064a\u0632\u0629 \u0623\u062e\u0631\u0649 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629. \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u0648\u0627 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0646 \u0645\u0639 \u0645\u0631\u0643\u0632 \u0627\u062a\u0635\u0627\u0644 \u0623\u0648 \u0645\u062f\u064a\u0631 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0648 \u0645\u0633\u0627\u0639\u062f \u0627\u0641\u062a\u0631\u0627\u0636\u064a. \u0648\u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u0629\u060c \u0648\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u062f\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0633\u0644\u0627\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u062a\u0633\u0627\u0639\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0648\u0636\u0645\u0627\u0646 \u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u062f\u0627\u0626\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0638\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629. \u0641\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0641\u0631\u062f\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0648\u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0639\u0627\u0645\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u062a\u0649 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0645\u0646\u062a\u062c \u0645\u0627\u0644\u064a \u062c\u062f\u064a\u062f \u0623\u0648 \u0645\u062a\u0649 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u064f\u062d\u062f\u062b \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0641\u0631\u0642\u064b\u0627 \u0641\u064a \u0631\u062d\u0644\u062a\u0647 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0644\u0639\u0628 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062f\u0648\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0622\u0645\u0646\u0629. \u064a\u0648\u0641\u0631 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0648\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0648\u0646 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062f\u0639\u0645\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0634\u0624\u0648\u0646\u0647\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u062a\u0636\u0645\u0646 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0622\u0645\u0646\u0629 \u0648\u0627\u0644\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0646 \u062a\u0638\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0622\u0645\u0646\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-a-mid-sized-private-bank-start-improving-client-experience-without-replacing-all-legacy-systems\"><span class=\"ez-toc-section\" id=\"How_can_a_mid_sized_private_bank_start_improving_client_experience_without_replacing_all_legacy_systems\"><\/span>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0628\u0646\u0643 \u062e\u0627\u0635 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0648\u0646 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0628\u0646\u0648\u0643 \u0625\u0644\u0649 \u062a\u062d\u0648\u0644 \u201c\u0643\u0628\u064a\u0631\u201d \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0623\u0641\u0636\u0644. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0645\u062b\u0644 InvestGlass\u060c \u0623\u0646 \u062a\u0643\u0648\u0646 \u0637\u0628\u0642\u0629 \u0641\u0648\u0642 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u062a\u0635\u0644 \u0639\u0628\u0631 \u0648\u0627\u062c\u0647\u0627\u062a \u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0648 \u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0622\u0645\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062f\u0623 \u0628\u0631\u062d\u0644\u062a\u064a\u0646 \u0623\u0648 \u062b\u0644\u0627\u062b \u0631\u062d\u0644\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u060c \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0648\u0627\u0637\u0631\u062d\u0647\u0627 \u0628\u062f\u0645\u062c\u0647\u0627 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0625\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644 \u062e\u0644\u0627\u0644 \u062f\u0648\u0631\u0627\u062a \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 6 \u0625\u0644\u0649 12 \u0634\u0647\u0631\u0627\u064b \u062a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u062a\u0633\u0645\u062d \u0644\u0644\u0628\u0646\u0643 \u0628\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0633\u0639. \u064a\u062d\u0642\u0642 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0643\u0627\u0633\u0628 \u0633\u0631\u064a\u0639\u0629 \u0628\u064a\u0646\u0645\u0627 \u064a\u0628\u0646\u064a \u0632\u062e\u0645\u0627\u064b \u0644\u062a\u063a\u064a\u064a\u0631 \u0623\u0648\u0633\u0639.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-specific-role-does-investglass-play-in-enhancing-client-experience-for-wealth-managers\"><span class=\"ez-toc-section\" id=\"What_specific_role_does_InvestGlass_play_in_enhancing_client_experience_for_wealth_managers\"><\/span>\u0645\u0627 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u062d\u062f\u062f \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647 InvestGlass \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u0639\u062f InvestGlass \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u0646\u0635\u0629 \u0645\u0631\u0643\u0632\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0623\u0647\u064a\u0644\u060c \u0648\"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\"\u060c \u0648\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u062d\u0641\u0638\u0629\u060c \u0648\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629 \u0645\u0646 \u0628\u0627\u0626\u0639\u064a\u0646 \u0645\u062a\u0639\u062f\u062f\u064a\u0646\u060c \u064a\u0639\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u0648\u0646 \u0641\u064a \u0628\u064a\u0626\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0624\u0643\u062f \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0637\u0645\u0623\u0646\u064a\u0646\u062a\u0647\u0645 \u0628\u0634\u0623\u0646 \u0633\u0631\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u062c\u0645\u064a\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f\u060c \u064a\u0642\u062f\u0645 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u0648\u0646 \u062e\u062f\u0645\u0629 \u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u0627\u064b \u0628\u064a\u0646\u0645\u0627 \u062a\u062d\u0627\u0641\u0638 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0639\u0644\u0649 \u0645\u0633\u0627\u0631\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0643\u0627\u0645\u0644\u0629 \u0644\u0623\u063a\u0631\u0627\u0636 \u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-financial-institutions-maintain-a-human-touch-when-so-much-is-automated\"><span class=\"ez-toc-section\" id=\"How_do_financial_institutions_maintain_a_human_touch_when_so_much_is_automated\"><\/span>\u0643\u064a\u0641 \u062a\u062d\u0627\u0641\u0638 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u0641\u064a\u0647 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0631\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0642\u064a\u0645\u0629: \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0647\u0630\u0627 \u064a\u062d\u0631\u0631 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631\u064a\u0646 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0635\u0645\u0650\u0645 \u201c\u0644\u062d\u0638\u0627\u062a \u0625\u0646\u0633\u0627\u0646\u064a\u0629\u201d \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0643\u0644 \u0631\u062d\u0644\u0629: \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0633\u0646\u0648\u064a\u0629 \u0645\u062c\u062f\u0648\u0644\u0629\u060c \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062d\u0642\u0642 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0628\u0639\u062f \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0623\u0648 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062d\u064a\u0627\u0629. \u0627\u0645\u0646\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u064a\u0627\u0631\u0627\u062a \u0633\u0647\u0644\u0629 \u0644\u0644\u062a\u0635\u0639\u064a\u062f \u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0625\u0644\u0649 \u0623\u0634\u062e\u0627\u0635 \u062d\u0642\u064a\u0642\u064a\u064a\u0646 \u0639\u0628\u0631 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0622\u0645\u0646\u0629\u060c \u0623\u0648 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0623\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0626\u0644\u0627 \u064a\u0636\u0637\u0631\u0648\u0627 \u0623\u0628\u062f\u064b\u0627 \u0625\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0623\u0646\u0641\u0633\u0647\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-main-data-privacy-concerns-when-using-ai-and-analytics-in-finance\"><span class=\"ez-toc-section\" id=\"What_are_the_main_data_privacy_concerns_when_using_AI_and_analytics_in_finance\"><\/span>\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0635\u0631\u062d \u0628\u0647\u0627 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639 \u0623\u0637\u0631\u0627\u0641 \u062b\u0627\u0644\u062b\u0629\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0627\u0631\u062c \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0623\u063a\u0631\u0627\u0636 \u0644\u0645 \u064a\u062a\u0645 \u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0639\u0646\u0647\u0627 \u0628\u0648\u0636\u0648\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u062a\u0636\u062e\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0633\u0631\u0628 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u062e\u0641\u064a\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u062b\u0644 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0641\u0631\u0642 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0639\u0646\u062f \u062a\u0635\u0645\u064a\u0645 \u062d\u0627\u0644\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0623\u0633\u0633 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0634\u0641\u0627\u0641 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-quickly-can-clients-see-results-from-cx-improvements-in-financial-services\"><span class=\"ez-toc-section\" id=\"How_quickly_can_clients_see_results_from_CX_improvements_in_financial_services\"><\/span>\u0645\u0627 \u0645\u062f\u0649 \u0633\u0631\u0639\u0629 \u0631\u0624\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0638\u0647\u0631 \u0628\u0639\u0636 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0628\u0633\u0631\u0639\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062d\u0642\u0642 \u062a\u0642\u0644\u064a\u0644 \u0648\u0642\u062a \u0627\u0644\u062a\u0623\u0647\u064a\u0644\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0634\u0643\u0627\u0648\u0649\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062f\u0639\u0645 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u063a\u0636\u0648\u0646 3-6 \u0623\u0634\u0647\u0631 \u0645\u0646 \u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0632\u062f\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u0622\u062b\u0627\u0631 \u0627\u0644\u0623\u0639\u0645\u0642 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0646\u062c\u0627\u062d \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0648\u0646\u0645\u0648 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u064f\u062f\u0627\u0631\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 12-24 \u0634\u0647\u0631\u064b\u0627 \u0645\u0639 \u0646\u0636\u0648\u062c \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0631\u0633\u062e \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629. \u0636\u0639 \u0645\u0639\u0627\u0644\u0645 \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u062f\u0627\u062e\u0644\u064a\u0627\u064b \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0632\u062e\u0645. \u062a\u062a\u0631\u0627\u0643\u0645 \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u0644 \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u062d\u064a\u062b \u062a\u062a\u0631\u0627\u0643\u0645 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0639\u0644\u0649 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moving-forward-with-client-experience-excellence\"><span class=\"ez-toc-section\" id=\"Moving_Forward_with_Client_Experience_Excellence\"><\/span>\u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u064a\u0633 \u062e\u064a\u0627\u0631\u0627\u064b\u060c \u0628\u0644 \u0647\u0648 \u0627\u0644\u0645\u0633\u0627\u0631 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0623\u0635\u0628\u062d\u062a \u0641\u064a\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0631\u0633\u0648\u0645 \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f. \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u0636\u0639 \u0644\u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0648\u0622\u0645\u0646\u0629 \u0633\u062a\u0633\u062a\u062d\u0648\u0630 \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061b \u0628\u0644 \u0633\u062a\u0635\u0646\u0627\u0621 \u062b\u0642\u0629 \u062f\u0627\u0626\u0645\u0629 \u062a\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u0623\u0635\u0648\u0644 \u0623\u0639\u0644\u0649 \u0642\u064a\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u062d\u062a\u0641\u0627\u0638 \u0623\u0642\u0648\u0649\u060c \u0648\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u0643\u0644 \u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u0648\u0641\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u064a\u0648\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u062a\u0628\u064a\u064a \u0628\u0644 \u0648\u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0627 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u062a\u0648\u0641\u0631 \u0634\u0631\u0643\u0629 InvestGlass \u0645\u0646\u0635\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0636\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u060c \u0648\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u062c\u0645\u064a\u0639\u0647\u0627 \u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0636\u0645\u0646 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0644\u0627 \u064a\u0643\u0645\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0641\u064a \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0639\u062f\u0645\u0647\u060c \u0628\u0644 \u0641\u064a \u0645\u062f\u0649 \u0633\u0631\u0639\u0629 \u062a\u0635\u0631\u0641\u0643.<\/strong> \u0627\u0628\u062f\u0623 \u0628\u0631\u0633\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0631\u062d\u0644\u0629\u060c \u0648\u0642\u0645 \u0628\u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0643\u0627\u0643\u0627\u064b \u0644\u062f\u064a\u0643\u060c \u0648\u0642\u0645 \u0628\u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0644\u0627 \u0647\u0648\u0627\u062f\u0629. \u0633\u062a\u062d\u062f\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0631\u0643 \u0628\u0634\u0643\u0644 \u062d\u0627\u0633\u0645 \u0627\u0644\u0622\u0646 \u0645\u0644\u0627\u0645\u062d \u0627\u0644\u062d\u0642\u0628\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0631\u062a\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>","protected":false},"excerpt":{"rendered":"<p>Client experience in finance has become a board level priority since 2020, driven by COVID era digital acceleration, fintech disruption, and rising customer expectations that now rival any consumer technology standard. Why Client Experience Matters in Financial Services By 2025, over 80% of financial organisations recognise customer experience as their key differentiator more important than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[19,35,95],"class_list":["post-48918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-crm","tag-crm-for-banking","tag-wealth-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improve Client Experience in Finance | InvestGlass<\/title>\n<meta name=\"description\" content=\"Client experience in finance has become a board level priority since 2020, driven by COVID era digital acceleration, fintech disruption, and rising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ar\/\u0643\u064a\u0641\u064a\u0629-\u062a\u062d\u0633\u064a\u0646-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-\u0641\u064a-\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0645\u0648\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Client Experience in Finance\" \/>\n<meta property=\"og:description\" content=\"Client experience in finance has become a board level priority since 2020, driven by COVID era digital acceleration, fintech disruption, and rising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ar\/\u0643\u064a\u0641\u064a\u0629-\u062a\u062d\u0633\u064a\u0646-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-\u0641\u064a-\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0645\u0648\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T14:53:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T15:27:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 \u062f\u0642\u064a\u0642\u0629\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 | InvestGlass","description":"\u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648\u0644\u0648\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646\u0630 \u0639\u0627\u0645 2020\u060c \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u062a\u0633\u0627\u0631\u0639 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0639\u0635\u0631 \u0643\u0648\u0641\u064a\u062f-19\u060c \u0648\u062a\u0639\u0637\u064a\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/ar\/\u0643\u064a\u0641\u064a\u0629-\u062a\u062d\u0633\u064a\u0646-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-\u0641\u064a-\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0645\u0648\/","og_locale":"ar_AR","og_type":"article","og_title":"How to Improve Client Experience in Finance","og_description":"Client experience in finance has become a board level priority since 2020, driven by COVID era digital acceleration, fintech disruption, and rising","og_url":"https:\/\/www.investglass.com\/ar\/\u0643\u064a\u0641\u064a\u0629-\u062a\u062d\u0633\u064a\u0646-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0639\u0645\u064a\u0644-\u0641\u064a-\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0645\u0648\/","og_site_name":"InvestGlass","article_published_time":"2026-02-03T14:53:58+00:00","article_modified_time":"2026-02-06T15:27:25+00:00","og_image":[{"width":600,"height":402,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-15.png","type":"image\/png"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"InvestGlass","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"17 \u062f\u0642\u064a\u0642\u0629"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"How to Improve Client Experience in Finance","datePublished":"2026-02-03T14:53:58+00:00","dateModified":"2026-02-06T15:27:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/"},"wordCount":3667,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-15.png","keywords":["CRM","CRM for banking","wealth management"],"articleSection":["Article"],"inLanguage":"ar","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/ar\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/","url":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/","name":"\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 | InvestGlass","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-15.png","datePublished":"2026-02-03T14:53:58+00:00","dateModified":"2026-02-06T15:27:25+00:00","description":"\u0623\u0635\u0628\u062d\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648\u0644\u0648\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646\u0630 \u0639\u0627\u0645 2020\u060c \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u062a\u0633\u0627\u0631\u0639 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0639\u0635\u0631 \u0643\u0648\u0641\u064a\u062f-19\u060c \u0648\u062a\u0639\u0637\u064a\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639","breadcrumb":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-15.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/codifyformatter-15.png","width":600,"height":402,"caption":"How to Improve Client Experience in Finance"},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"How to Improve Client Experience in Finance"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633","description":"\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u064a\u0627\u062f\u064a\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/ar\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/www.investglass.com\/how-to-improve-client-experience-in-finance\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/posts\/48918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/comments?post=48918"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/posts\/48918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/media\/48991"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/media?parent=48918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/categories?post=48918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/ar\/wp-json\/wp\/v2\/tags?post=48918"}],"curies":[{"name":"\u062f\u0628\u0644\u064a\u0648 \u0628\u064a","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}