{"id":30443,"date":"2021-07-08T13:16:56","date_gmt":"2021-07-08T11:16:56","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30443"},"modified":"2025-03-19T06:19:12","modified_gmt":"2025-03-19T05:19:12","slug":"%d8%ac%d9%8a%d9%84-z-%d9%83%d9%8a%d9%81-%d9%8a%d8%ae%d8%aa%d9%84%d9%81-%d8%ac%d9%8a%d9%84-%d8%a7%d9%84%d8%a3%d9%84%d9%81%d9%8a%d8%a9-%d8%b9%d9%86-%d8%ac%d9%8a%d9%84-%d8%a7%d9%84%d8%a3%d9%84%d9%81","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ar\/generation-z-how-millenials-are-different-and-what-we-should-know\/","title":{"rendered":"\u062c\u064a\u0644 Z: \u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u0646\u0639\u0631\u0641\u0647 \u0639\u0646\u0647\u061f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u0643\u0627\u0646 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 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https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-generation-z-gen-z-has-been-described-as-civic-or-global-citizens-because-they-care-about-social-issues-and-problems-in-the-world\">2) \u064a\u0648\u0635\u0641 \u0627\u0644\u062c\u064a\u0644 Z (\u0627\u0644\u062c\u064a\u0644 Z) \u0628\u0623\u0646\u0647 \u201c\u0645\u062f\u0646\u064a\u201d \u0623\u0648 \u201c\u0645\u0648\u0627\u0637\u0646\u0648\u0646 \u0639\u0627\u0644\u0645\u064a\u0648\u0646\u201d \u0644\u0623\u0646\u0647\u0645 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062e\u062a\u0644\u0641 \u062c\u064a\u0644 Z \u0639\u0646 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0647\u0627\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0641\u0647\u0645 \u0644\u0627 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0634\u0639\u0648\u0628\u0647\u0645 \u0648\u0628\u0644\u062f\u0627\u0646\u0647\u0645 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0647\u062a\u0645\u0648\u0646 \u0623\u064a\u0636\u0627\u064b \u0628\u0627\u0644\u0634\u0628\u0627\u0628 \u0648\u0627\u0644\u064a\u0627\u0641\u0639\u064a\u0646 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645. \u0625\u0646\u0647\u0645 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0639\u0642\u0644\u0627\u0646\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0640 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d8%a7%d9%81%d8%b8\/\" target=\"_blank\" rel=\"noopener\" title=\"ESG\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"709\">ESG<\/a> \u0639\u0648\u0627\u0645\u0644 \u0645\u0646 \u0623\u064a \u062c\u064a\u0644 \u0622\u062e\u0631 \u0633\u0627\u0628\u0642. \u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u0632\u062c\u0627\u062c <a href=\"https:\/\/www.investglass.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d9%81%d8%b8%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1%d9%8a%d8%a9-%d9%84%d8%ad%d9%84%d9%88%d9%84-%d8%a7%d9%84%d8%ad%d9%88\/\">\u0623\u062f\u0627\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/a> \u062a\u0645 \u062a\u0635\u0645\u064a\u0645\u0647 \u0644\u062a\u0642\u062f\u064a\u0645 \u201c\u0642\u0627\u0644\u0628\u201d \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0645\u062e\u062a\u0644\u0641 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u0633\u062a\u062b\u0645\u0631\u064a \u0627\u0644\u0633\u0646\u062f\u0627\u062a \u0623\u0648 \u0645\u0633\u062a\u062b\u0645\u0631\u064a \u0627\u0644\u0633\u0646\u062f\u0627\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-the-majority-of-generation-z-prefer-face-to-face-communication-over-digital-platforms\">3) \u063a\u0627\u0644\u0628\u064a\u0629 \u062c\u064a\u0644 z \u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u062c\u0647\u0627\u064b \u0644\u0648\u062c\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062c\u064a\u0644 z \u0647\u0648 \u062c\u064a\u0644 \u0645\u0627 \u0628\u0639\u062f \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 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\u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0641\u0648\u0631\u064a\u0629. \u0648\u0644\u0643\u0646 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u064a\u0636 \u0645\u0646 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0634\u0627\u0628\u0629 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u0634 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0625\u0644\u0649 \u0627\u0644\u0623\u0628\u062f\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0641\u0636\u0644\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0639\u064a\u0634 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0627\u062f\u064a.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1024x768.jpg\" alt=\"\u0639\u0645\u0644\u0629 \u062a\u064a\u0632\u0648\u0633\" class=\"wp-image-31824\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1024x768.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-300x225.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-768x576.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1536x1152.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-510x382.jpg 510w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1080x810.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1280x960.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-980x735.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-480x360.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-realistic-gen-z-vs-optimistic-baby-boomers\">4) \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 (\u062c\u064a\u0644 z) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0641\u0627\u0624\u0644 (\u062c\u064a\u0644 \u0637\u0641\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0644\u064a\u062f)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0628\u0639\u0629 \u0648\u0633\u0628\u0639\u0648\u0646 \u0628\u0627\u0644\u0645\u0627\u0626\u0629 \u0645\u0646 \u062c\u064a\u0644 Z \u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u0627\u0644\u0639\u0645\u0644 \u0628\u062c\u062f\u064a\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0623\u0635\u0628\u062d \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0645\u062a\u0641\u0627\u0626\u0644\u0627\u064b \u0628\u0641\u0636\u0644 \u0622\u0628\u0627\u0621\u0647\u0645 \u0627\u0644\u0645\u0634\u062c\u0639\u064a\u0646 \u0645\u0646 \u062c\u064a\u0644 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https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-lower-birthrate-with-regards-to-generation-z-s-parents\">7) \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0648\u0627\u0644\u064a\u062f \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 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\u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0633\u064a\u0643\u0648\u0646\u0648\u0646 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0623\u0643\u062b\u0631 \u062d\u0631\u0635\u0627\u064b \u0639\u0644\u0649 \u062f\u064a\u0648\u0646 \u0627\u0644\u0637\u0644\u0627\u0628 \u0627\u0644\u0643\u0628\u064a\u0631\u0629.<a href=\"https:\/\/www.investglass.com\/ar\/%d8%a7%d9%84%d9%85%d8%b5%d8%b1%d9%81%d9%8a%d9%88%d9%86-%d8%a7%d9%84%d8%b4%d8%a8%d8%a7%d8%a8-%d9%84%d9%8a%d8%b3-%d9%84%d8%af%d9%8a%d9%86%d8%a7-%d9%88%d9%82%d8%aa-%d9%84%d8%b0%d9%84%d9%83\/\"> \u0633\u064a\u0646\u0638\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0645\u0646 \u062c\u064a\u0644 Z \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0623\u0648\u0642\u0627\u062a \u0641\u0631\u0627\u063a\u0647\u0645 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0633\u062a\u0634\u0639\u0631 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\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0627 \u064a\u0644\u0632\u0645 \u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0646\u062c\u0627\u062d \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0634\u0631\u0643\u062a\u0643 \u0645\u0646 \u0627\u0644\u0646\u0645\u0648 \u0645\u0639\u0647\u0645! \u0648\u0628\u0641\u0636\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0645\u0651\u0645\u0629 \u062e\u0635\u0651\u064a\u0635\u064b\u0627 \u0644\u0633\u0643\u0627\u0646 \u062c\u064a\u0644 Z \u0648\u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629\u060c \u0646\u062d\u0646 \u0648\u0627\u062b\u0642\u0648\u0646 \u0645\u0646 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0645\u0646 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 - \u0643\u0644 \u0630\u0644\u0643 \u062f\u0648\u0646 \u0623\u0646 \u062a\u0643\u0644\u0641\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0639\u0644\u0649 <a href=\"https:\/\/www.investglass.com\/ar\/6-bank-marketing-strategies-to-move-you-past-the-competition-in-2021\/\">\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a> \u0623\u0648 \u062a\u0639\u064a\u064a\u0646 \u0645\u0648\u0638\u0641\u064a\u0646 \u062c\u062f\u062f. \u0647\u0644 \u0623\u0646\u062a \u062c\u0627\u0647\u0632\u061f<\/p>","protected":false},"excerpt":{"rendered":"<p>Millennials have long been the focal point of marketing strategies due to their substantial purchasing power and technological proficiency. However, a new cohort, Generation Z individuals born between 1997 and 2012 is emerging as a significant consumer base. As of 2024, Generation Z comprises approximately\u00a028% of the global population, translating to over\u00a02.2 billion individuals worldwide\u00a0(Maverish). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[455,454],"class_list":["post-30443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-generation-z","tag-millennials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generation Z: How Millennials are different<\/title>\n<meta name=\"description\" content=\"Discover how Generation Z differs from millennials. 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